Ogden Standard-Examiner | 1923-07-27 | Page 10 | [Untitled]

J 1 I I 1 I J J I 1 I 1 I J 1 4 I THIS THIS WAS BY A WOMAN WOMAN r A I MAG MAGIC Ie NAMES NAME'S NAMES The influence of advertising is apparent in every turn of my it It is always with guiding t- t me daily life I find Ica I ca cannot mot disregard me me in my pleasures and in my duties telling me what I should eat cat wear and use and what should I buy for my family J r I find that there is on the tip of my tongue a multitude of names the the mention of which will bring from some shelf nearly everything F that that Ican I can use in my daily life and in the daily life of m my family f mily I In every instance that name means a very definite promise and I assurance of something substantial and which will make me me feel corn come co i satisfied about having exchanged my money for it r Ii IJ Let me a few things which these these names names these old frie friends ds i r say I II I f fot ot of or the newspaper an and d magazine pages mean pages mean to me mei I I i j They mean good taste For certainly I desire to do that I I believe discriminating people have judged best r r I I I They mean convenience It is not necessary to describe the thing l lI I want Even the niost most intimate articles may be purchased without embarrassment since the advertisers have given us handy names They mean assurance in in shopping There is no indecision Even I before I enter the shop I know what I want to buy f a I And Anti certainly they mean satisfaction For the advertiser whose I product is not good cannot continue to advertise The fact that I I- I have seen a name repeated over andover and over again assures me that it r F stands for a product of quality In speaking that name to the clerk clark cl rk I I i f know know Iam I am asking f for fr r th the best F l F L 4 I ama am-a am a more judicious shopper because I buy advertised goods c r J I patronize the shop that sells them r Published s Published by The Standard Standard Examiner J in oper co-oper opera co-opera t 4 tion with The American Association of or Advertising t I IF 1 F Agencies I F Z T r S S 31 rb 9 i FM k F 1 t J F I 1 ill F F F C A t tF