| OCR Text |
Show CONSIDER THE HOME TOWN PAPER Week after week, month after month, year in and year out the paper makes its regular appearance. Week in and week out we wait for it, consciously or unconsciously. We read the front page with its news of the court, the town, the , county affairs. We read the briefs and local items. We pore over the accounts of parties and social doings. We read-that read-that the So and Sos have returned from here, that the Oth er-sos er-sos are going there, that Miss Popular and Mr. Moreso are engaged. We read the ads comparing values, and wondering why this store or that store never does advertise its prices. We read the Legals. And.'then, the chances are that we put the paper down with a sigh arid say, "The same old thing.. Wonder why there isn't any thing new?" WThat do we mean by NEW? Don't we really mean something startling? A murder? A robbery? A fire? An accident? ac-cident? Something new, in the home town paper usually means unhappiness or disaster fonsome one that we know. We are interested in such news not because we are innately vicious but because we are human, and it is human to enjoy the unusual. But, it is human to be keenly interested in our neighbors affairs, too. That is why the home towti paper is read more closely and criticised more thoroughly than the city daily. We know, or know of, nearly every one mentioned in the home town paper. We' know to a degree just what each item is worth to that person, in terms of happiness. The home own paper offers no premiums. It offers no set of books, nor framed pictures to induce new subscribers subscrib-ers to sign on the dotted line. It offers, instead, something of far greater value the account of the life. that is closest to YOU. It offers a week to week picture of the sphere in which YOU move, recorded sympathetically, and accurately. Like the photographers advertisement, the home-town paper might well say that it gives you something that you can not buy anywhere else the news of your own home town. |
