Milford News | 1930-07-04 | Page 2 | Publishers Protect Public

PUBLISHERS PROTECT PUBLIC By W. E. HUMPHREYS, Federal Trade Commission. Publishers throughout the country are to be credited with responsibility responsi-bility for the success of the campaign of the federal trade commission against fraudulent advertising. In the last six months, according to figures fig-ures I have gathered, publishers have rejected not less than $100,000,000 worth of questionable advertising. As a result, the public has been pro-tocled pro-tocled from being robbed of not less than $150,000,000. The press in this matter has rendered a great public service. I brieve that within a year the advertising columns of publications will Le practically free of that class of advertisements that are plainly false. Put whether it takes a year or ten years, or however long it may take., the fight is going to continue until these fakers and crooks and scoundrels who live by robbing the unwary and unfortunate are put out of business. In this undertaking we have the support of every honest publisher in America. We have the support of every honest advertising agency in America. We believe that we have the support of every honest and decent American citizen. . ,