OCR Text |
Show DID IT PAY? Tlicio aie those who Insist on counting count-ing the cost of the celebration .lunc 1st, and the question "did It pay" is but natural. Tiik IIki-iiiimuan Is of the opinion that It did pay, not merely 10 per. cent on the Investment of lime, labor, trouble and money, but fully 100 per. cent, and then some. If theic is taken Into consideration nothing mote than the spirit of good fellow ship, unity of purpose, llbciallt.v, cnterpilsc,loyal-ty cnterpilsc,loyal-ty and patilotlsin cngendeied among t lie business men and residents of Logan and C'.ichc Valley, then It must be considered a prolltaLle Investment. .lust such occasions as thl offer opportunity op-portunity for the 'aylng aside of petty jealousies and the cementing of individual indi-vidual energies usually at cross pur- j poses Into a wholesome effort for mutual mut-ual welfare and the good name and I pi Ide of the city and valley. In the enthusiasm, and the confidence and strength which comes with united cf-foit, cf-foit, there vanishes for a time the feelings that make business one continual con-tinual round of bitter stiugglc with a competitor, and by associations on committees, individual meinbiis of which arc working In a common cause, one comes to know his fellow man better, a knowledge which Invariably In-variably softens lather than Incieases prejudices. Hut there aie other coiisldetatioiis which must be taken In account when llguilng up the return for t lie outlay. It Ishaid toanlvc at a piopcr estimate esti-mate of the value of adveitlslug In any Instance, but that good adveitlslug adveitls-lug pays a good Interest on the money expended Is not now denied. The question Is then, weie the doings of the day a good advertisement. Inasmuch Inas-much as the occasion was in honor of i the best advertiser on earth, the traveling man, and as the day was most successful from start to llnlsh, so much so that our every visitor was more than enthusiastic In expressing .. -. . ,t- his admiration, It must be said that the ndvcrtlsement was n good one. Hundreds of commercials going Into hundreds of towns and seeing thousands thous-ands of llrst-class business men will never tire of speaking a good word for Logan and the enterprise and fellowship fellow-ship which furnished them such a delightful de-lightful tlajs' outing, .lust whether this will turn to Logan the few dollars dol-lars which may have gone out for bunting Is a matter of conjecture, but In a general way the effect Is certain to be good. Another thing that must be taken Into consideration Is thatthecommcr-cials thatthecommcr-cials probably spent in Logan more than the occasion cost the business men, while It Is certain that at least there was some business done with county people who might not otherwise other-wise have been here. The dlsplajs In the parade cost some money of course, but at the same time, It gave the business men an advertising opportunity that Is seldom offered In this valley. The people w 111 not get through talking of those Moats for some time to come. Did it paj V Of course It pald,hand-somely. pald,hand-somely. It furnished pleasant anticipations antici-pations for weeks; every Interested heart was lighter and brighter for days in advance. Isn't that worth somethlngV The day itself was such a relaxation, such a genuine wholesome whole-some time of unallo)ed delight, Jovial companionship, hearty good will that It must result In the betterment of all. Let us have more dajs llke.lunelst. |