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Show POINTERS TO ADVERTISERS. Tho Building Advooatc, Phila. says you must not oxpect an advertisement ad-vertisement to bear fruit in ono night. You cant cat enough in a week to last you n year, and you can't advortiso on that plan, Peoplo who advertise onlv once in threo months, forgot that most folks cannot remember anything longer than seven days If you can aroiiBn curiosity by an advertisement, it is a good point gained. Tho fair sox dont hold all tho curiosity in tno world. Quitting advertising in dull times is liko tearing out a dam beoausa tno wator is low. |