OCR Text |
Show 8 The Salt Lake Tribune. Sunday, June 17, 1973 Smokey The Bear Alive , Well And Hes Straight By Judith Martin Washington Post Writer WASHINGTON Smokey the bear not only doesn't smoke, but he doesn't drink, take drugs, tell dirty jokes or run around with smoldering women. That is he hadnt, up through Monday Nobody's accusing him of playing with fire now. But was the day that MoncLy Kudolph Wendelin, the U.S. Forest Service's caretaker of the Smokey image, retired, and since no specific replacement has been named, Smokey seems to be more or less on the honor system W'endehn is aware of the temptations that can beset a bear in rolled-ublue jeans who spends a good part of his life on his knees praying that God will Please, Make People More Careful'" Throw a Party - p g Only recently, Smokey had to be rescued from the following entanglements: Appearing drunk on the front of a sweatshirt and Preserve WildParty." Moonlighting as an endorser of two fire alarm companies, a store and a furnace manufacturer. Being serenaded with a song called Smokey. Youre a llokey Kind of Bear." Hustling drinks at a bar called the Fire House, by leersuggesting, life, Throw A ing out of the napkins and saying, Put out the fire! Try a Smokey bar cocktail. (You may keep the mug.) All of these were considered violations of the Smokey Bear Act, a 1952 law in which the Forest Service was given the power to license commercial a lucrative Smokey items in dolls, business songs, comic books, ashtrays and other novelties, which in about earn $200,000 royalties a year for the fire prevention program. Mature Bear Wendelins standards are that such enterprises must be keeping with Smokey 's image as a mature, fnendly, straight bear; and that they convey, and stick to, his busi in fires. ness of preventing "When the fire problem is under control, there will be plenty of time for him to branch out into the wider ers of conservation and m-t- ecology. The two met in 1945, when Smokey was a wild young cub just beginning his career with the Forest Service, and was resuming his, after a Navy stmt. Smokey was the creation of a California advertising task force, charged with the job of replacing Bambi, r who had been on a loan to the Forest Service from Walt Disney Wen-del- one-yea- Wendelin decided that his new charge needed shaping up Between 1945 and 1948, he matured Smokey from a cub in fat, clumsy-pawebaggy pants, uuu the slightly sober paunchy, middle-aged- , beir he is now, with his neatly pressed jeans and capable instead of looking fingers paws. Weather Crisis d Together, he and Smokey weathered their biggest crisis last year, when Smokey was being denounced as an enemy of the natural use of fire under controlled conditions for clearing underbrush. Smokey said he was just against uncontrolled fires. Wendelin, who says he will continue his interest in Smok-ey- s career, although he wants to devote more time to his other occupations (his card lists 28, from calligrapher ar.d cartographer to lithographer and city planner), is sure that Smokey will always be m business." For one thmg, theres still a Smokey Bear department in the Forest Service, putting out and in posters taking royalties; and 400 Smokey the Bear costumes (Wendelin and his wife made the first) in which warm forest rangers make public appearances Theres still a Smokey the Bear at the National Zoo in a cub rescued Washington from a forest fire in 1950 even though he has never quite hit it off with his wife, Goldie, and they had to adopt another Smokey to serve as an understudy. For men who lead the sporting life. Our sportingly priced Continental. 19.95 Vinyl sport strap Water and shock resistant as long as case crystal Girls 100 cotton cuffed baggie jeans. Complete with swing pockets, wide band, and wide belt loops that make the most popular of the young set. Short sets for girls who wear sizes 7 to tops. Elastic waist coordinated shorts. Sizes 3 to 6x. 2.50 it 12. Striped nylon 29 Girls' cool short-sleev- e polyester tops. Random rib knit. Mock turtleneck. Zipper back. Penn Prest for easy care. 60- - Off-cent- er lapsed second timer A time bezel Penney exclusive Use your JCPenney Charge Use your JCPenney Charge JCPenney jewelry JCPenney fine We know whet you're looking for. Cottonwood Downtown Salt Lake Msll We know what youre looking for. Downtown Orem-UpivcrsityM- : ( Cottonwood Mail all Valley Fair-Grang- Sugar House n- Valley er - Provo Center-Bountif- ul |