| Show Salt Lake City—Sunday September 2 1990 CI 3 ri I 1 i4 ( tt v - l77sT7F)-'1"'''''-------'--'''''''''''-'-'---1---'''''':-:-'-::::-::-'''1'- 11::-7:-7- ' :(:JiLi alli'-:'- :tt1' ' ) D D it:i :::7- T1 :: -- - )- -e oLi Writing a classified ad that gets results—whether it be for real estate employment the personals transportation or merchandise— is easy if you follow the guidelines below to (re' V Ir 4144 Ole 3 Avoid abbreviations Don't make a potential customer work v 1 to f ‘re bp Aw tr ip kr ell IWIJ 11110 Vile NO ' 41 n too hard! Although you may be tempted to cut down on the cost Of your ad by usirtg c the reader specific information Pretend you are someone reading the classifieds What would you like to know about the Item service or job you are advertising? Be sure to ia abbreviations surveys indicate that many people don't understand such abbreviations AI kitchen) or WSW side tires and won't wall) (white as EIK (eat-I- n take the time to figure them out A confused reader is a disinterested reader Get the most for your money and use complete words on consecutive days Your ad will not get results if people don't see it! Therefore it is important to set up a consistent and consecutive ad schedule with your telephone 5 Run 1 Give Or At 1drt :idw 1 1 add details such as color size condition brand name age features and benefits Be accurate! Don't embellish your ad with misleading information Stick to the facts and reap the or 'NII‘4‘ I 1114 ' 1 AIWIF '''' 2 Include the price Don't waste your time or a potential buyer's time If you advertise the price of the item or service you offer the people who respond to your ad will be those who are genuinely interested Surveys show that readers are more interested in those items and services they know are within their price range odoilkil - til ifrAF Illittnik milool'F'11 110 4r 41 r! I 40(a 9 - 0 101)0 ' t CILLSSopll ff- — Any- "m ae "' thing or S 'Pailan 1 '1'111111"'ll u itft z---- t 4 '''''F ' A sr 1 t ru It11 Clnk111 zae4"--KA--- ' :"— - --- —0: - - N 58e- Weweat44 — 1 - '''''''' 11 A Xeo — i c4 -i- C 2 14-:- " pti people read classified - available Don't risk missing a sale! ‘ La" r- k rit Alk: Al itibilev Yt‘kt 4 Include phone number and specify hours Be sure to let potential customers know when and where to call Surveys show that even if a person is very Interested in your item or service he or she w!ll not call back after the first attempt Stay near the phone during the hours you indicate you will be ---1 (446 salesperson or outside sales representative Run your ad for at least one week or use our special rate (put newspaper's private party special here) Remember you can cancel your ad as soon as you get the desired results! meNtote rewards! 4111w I -- ' - 1 t Uwe t 1 If eol 2 1 ki Na t L- Ns '' 4 Ai - : 1 ' 1 : ie- - - I 1 i lt - 0 -- ' 0 :' 1 'I |
