| Show JUST A suggestion several times lately the matter of our merchants and business men advertising ver in different schemes that are gotten up by people who come the country Is brought to our attention it Is not our purpose herein to attempt to dictate in any manner whatever but it strikes us that the money thus expended could be used to better advantage through the columns of the local papers publicity Is the thing aimed at it spells the whole sum and substance of every attempt in the way of advertising the fact that patent medicine concerns and other large business houses use this medium to a far greater extent than they do any other Is sufficient argument in its favor it Is true many large and successful firms use other means of advertising but the great bulk of the money that they ek expend and by their own testimony which they freely give to anyone goes to newspapers and magazines from which the greatest possible percentage of returns are realized the local newspaper becomes the personal property as it wire we re of every person in the district within which ahe he local merchant or business man operates and while a few here and there say that they never read the advertise ments yet we know from the experience we have had in the newspaper business that the readers of the paper take as great delight and as great pride in that department as they do in any other they look upon it to a great extent with personal interest it Is gratifying to them to see a good liberal advertising patronage and while they buy the paper ostensibly for the news written up and given I 1 out in that guise they find a good deal of entertainment and valuable information in the adae advertisements that contain good lively copy and are attractively set up |
