Show THE LAW OF SALE 11 T atrit attitude of V no th 1 SN jAd d verti f A special xao 1 l 0 o has made a of ct the 1 attitude ol of the consumer toward the advertiser formulates what he be call tho the law of sale as fol lovs lot s attention properly luel C changes bilges to interest interested inte reste properly augmented changes to desire and deslie arct arc arly ay iy intensified changes to resolve to buy often the reader passes all these mental stages in the perusal of 0 a single advertisement som aines the cumulative power of a r rles irles les of ails ads is necessary I 1 to brira him to the final attract atti acting arousing interest and add intensifying desire Is the newspaper which covers a geld field no other medium can reach record ecord Ti |