OCR Text |
Show THE SALT LAKE TniBUXF,, SUNDAY MORNING, NOVEMBER 17,1929. 0 r To that small but discriminating group who are interested in the finer things xrf l Rat adv o were T H E PR. E C I S -----.--- i..a new To the -nwal and a new ideal radio-receiv- er wHen the oratory of the salesman is forgotten; when, five or ten years from now, you will still who LOVES the sing of a golf-bal- l in full flight . . . to the woman who drives her own sport-coup- e ... to that portion ol the public, in short, that has the time, the money, anc the inclination to enjoy the better things of contemporary life, we present something new and refreshing.' Only such a restricted group, we feel, will appreciate in full the Eveready policy of "not how many, but how well. . , the Eveready ideal of superb craftsmanship that builds for permanence, for lasting satisfaction over a period of years, for a definite return in happiness on the money you invest in this medium of MAN be enjoying fine, clear, natural reception through the Eveready receiver you buy today. From the winding of a coil to the tightening of a tiny nut, Eveready precision obtains all along the line. Even the cabinets those truly beautiful pieces of furniture that are a delight to live with, day after day even the cabinets g are designed to serve the qualities of the receiver. with For instance, our research-laboratoriethe facilities and experience of the great electrical and scientific organization that sponsors them, have found a way to make radio weatherproof! This means that on hot, muggy nights, your Eveready receiver will be as sensitive as in crisp November. Distant stations will come of a toli.hall We like to refer to the new Eveready as the radio- Precision Instrument receiver born, of a passion for painstaking accuracy; a precision that shuns the slap-das- h assembly of mass production; a precision that does not stress one part or one feature at the expense of the others; a precision that you expect to find, in a fine piano or a superlative motor-can This precision is predicated on . . . that long look into the future ..a ..;;;::,.. . If improvements are developed and found worth while, in actual practice they will be added. There may be refinements in the years to come, butve doubt that actual improvement, radio-receive- ..." ; . i 1 pre-visio- t b this present receiver, whose very basis is pre- cision. Your investment today is therefore safeguarded. No "yearly It brings you ; music-mediu- m NATIONAL CARBON CO., Inc. General Offices: New York, N. Y Branches: New York Kansas City Chicago San Francisco the" pro- grams of the air in all their natural tone and - Vain Unit cf Carbidt fifajwj 'the woman who drives her own - If you have been confused by the babel of claims and cdunter-claim- s ; if you are bewildered by technical terminology; if you have never owned any sort of. radio, for one reason or another; if you have been disheartened (or disgusted!) by the new this or the new that which seems to make any radio obsolete overnight, we urge you to hear the new Eveready . .Tthis precision instrument; this finely engineered that will not be out of date next month or next year! See your nearest Eveready dealer now ...today! model" is likely to render it obsolete. We think of the Precision Instrument also as a musical instrument. r. - ; fundamental improve ment, can be made in . full tlitkt with nothing adde'd, nothing taken away. It is actually 'a ticket to the microphone" ... it takes you to wherever the broadcasting originates, as though by private wire. And the price is no higher than you are asked r. to pay for the ordinary commercialn ' full-voice- Built for years of service im volume d in at room-fillin- g volume. Clear . . . . . . faithful to the original tone as it enters the . microphone, miles away. s, The Precision Instrument man who loves the sing --- the sound-reproducin- home-entertainme- , ... 10 N INSTRUMENT A sport-ca- r mi Carba Corpnti A nil O Features of the New Everea'dy Tub new evbready contains eifbt tut, in . rectifier. Utef three of the tube. Lnt audio etafe ! puih-autube. Powr-iete- c uin two e lion and retirtince-couplipreaerve original tonal purity and fidelity. . cludini Mreea-fri-d ll. 245-typ- "' " Special built-i- n electro-dynam- ic hpeaker of Eveready deiin. f . ; ; fl Intnlation can warp and (well! without altering original fin adjustment made in laboratory, regardlei of weather-changUnyielding metal (utually iteel) vied to pre. terve accurate alignment of part. mm, Console Model 52, $167.50 (less tubes) Model S3, a larger console, $205 (less tubes) Model 54, the de luxe console, " chassis $235 (less tubes, using the same perfected screen-gri- d Eveready V Screen-Gri- d -- TRADE MARK REG. T C. M. I. MUSIC AVT FADIO rf.PRTMEN"T. CACHE VALLEY SERVICE STATION CASTLE DALE CO-O- P COMPANY BINGHAM MKBCANTILE RL'PPLY CO BOI'NTtriX LIMBER 'RUNNINGS FRONTIER SUPPLY COMPANY HURT, FRANK E. , Z. CM. L . .suit . DISTRIBUTORS ut?ii uarritr, Lortn, Utrh .i....Cstimalr, I U.h B!ntlii!d, Utah ...... Bfnntif nl, . . . , , Utah . . ..FTtrt)tin. Hyo. . . i Krmtn.ffr( H Jerome, luabu KAMAS CO.. WOfin,AWN HNS PSTKRSON OGDEN & SONS ELECTRIC SUPPLY CO TtATF', SHOP VFRNAL lRUO COMPANY VIIITE MAPKK1" SPORT AN! rowANf IVASIIBUHN :ARAf;t . BATTERY STATION.. . ...... Kanut, Utah ...Blarklaot, Idaho Oid'n, Utah Burlrv. ...... Vernal, Isih Uur. i'th MHtord, Rlrtc. lite ho .Twin Falls. Idaho THE PRECISION INSTRUMENT Licensed under patents and applications of RCA and people who enjoy life RFL f the full |