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Show f October 26, 1999 Chamber offers secrets of marketing Continued from page 6 distribution" would be more attractive to consumers who travel Remember that different market strategies may appeal to different target markets. Therefore, apply the data collected to choose the combinations that will work best. Before the marketing mix decision is made, determine what purpose these marketing efforts are going to serve. Will they deepen the customer base? Increase the market share? Increase sales? Reach new geographic markets? After these objectives are established, determine a date for accomplishing the objective. The marketing mix allows to combine different marketing decision areas such as products and services, promotion and advertising, pricing, and place to construct an overall marketing program. After the marketing mix decision is implemented, the next step is to evaluate performance. With a detailed list of company objectives, monitor how well the decisions are developing. Evaluate objectives such as market share, sales volume, and strategies. Also, evaluate the following dedsion...did advertising efforts reach the target groups? Were promotions timely? Did customers respond to sales, owner-manage- r'T rs coupons, or rebates? Additionally, consider if the company is doing all it can to satisfy the customer? Do the employees make sure the customers needs are fully satisfied, leading to the vital repeat purchase and customer loyalty? Is it easy for customers to find what they want at a When you pay sales tax in Carbon County it helps tha entire county. There are over $1.5 million of sales taxes collected each year that keeps our property taxes and other fees lower. Its worth shopping at home! Thank competitive price? If these objectives were not reached, what were the rea- You! sons? If they worked well, what elements were most ef- The Mayor and City Councfl would fike fective? By evaluating performance after decisions, there to thank businesses in their endeavor to better serve Price City and the surrounding communities. We appreciate all the efforts to create a pleasant and welcome atmosphere in the business community. is reference for future decision making, based on past results. In addition, periodically assess customers feelings and opinions toward the business and how well their needs are being satisfied. This can be done through sur- veys, customer comment cards, or simply by asking them "How are we doing?" City Council: . Boy A. Nikas Assessing performance and asking for customer input brings us back around to market research. Your marketing plan is a continuous effort to identify and adapt to changes in markets, customer taste, and the economy for the success of small business in the Betty Wheeler Richard Tatton Stephen Denison Joe Piccolo Price ktunicipai CorporaSon LouCotosimo-May- community. or Mck Sampinos - C8y Attorney Joanne Lessar-Cit- y Recorder Submitted by: Karon S. Mills Executive Director Carbon WSma Barnet! - City Treasurer Vtrrson W. Jones - Community AdmWsSrator Pat Larsen - finance Director County Chamber of WHAT HAVE "" Page 7 Section B Sun Advocate Business Review CASTLE COUNTRY YOU DONE FOR YOUR CAR LATELY? lanufacturers recommend you change your 08 every 3,000 miles. nice to know we can change your oil and getyour on your wayrilO minutes! CHEVRON JOBBER FOR BULK FUEL Isnt it OPEN TO THE PUBLIC OiMMiBSOflil Chevron Gasoline Diesel Oil TECHR0N Additives chevron shingle oil FOR ROOFING, WOOD FENCING, WOOD SHINGLES Ask about our Convenient SYSTEM 24 HOUR CARD-LOC- No Appointment Necessary 8.30 am to 6.00 pm to 5:00 pm am Saturday 8:30 Monday-Frida- L y 780 W Price River Dr. Price. K n3"4Q0l Next to Albertsons) ' Owner Terry Marasco Billed Locally Mike, Matt & Mark AS Credit Cards Accepted 352 W. 100 N, Price 637-009- 4 . |