OCR Text |
Show Orem-Geneva Times Wednesday, November 29, 1995 Page 3 Plan now for local participation THOMAS K. WELCH by Tom Welch President, Salt Lake Olympic Committee One of the most frequently-asked frequently-asked questions I confront while traveling and speaking with groups and friends around the state is: "How can a company or organization become involved with the 2002 Olympic Winter Games without being a multi-million dollar corporate sponsor?" There are ways -- I'd be more accurate to say there will be ways in which local residents, firms, and organizations can share the excitement of hosting the 2002 Olympics in ways which do not require mega-buck budgets. ' But before I pass along some ideas, I want to emphasize the fact that the Salt Lake Olympic Organizing Or-ganizing Committee, the U.S. Olympic Committee, and the International In-ternational Olympic Committee could not function effectively without funds and in-kind contributions con-tributions made by the major corporate cor-porate sponsors and licensees. We need them. We cannot successfully successful-ly stage the 2002 Games without them. Such sponsors comprise 43 percent of our projected budget for the Games, the largest source of revenue in our $798 million budget. That's why we must carefully care-fully adhere and protect the sponsorship spon-sorship packages that give those sponsors the right to use the Olympic rings, logos, slogans, icons, music, and other Olympic-related Olympic-related identities. Those items are the primary asset we (the SLOOC, USOC, and IOC) have to sell in order to raise funds to help stage the Games and nurture a successful success-ful world-wide Olympic involvement involve-ment Most national .and international interna-tional corporate sponsors and licensees will pay upwards of $30 million for the right (for four years after the 1998 Winter Games in Nagano, Japan), to identify their products or services with the Olympic Games, so they must be given sponsorship priority and their advertising exclusivity protected if our Games are to be fiscally successful. There will be several ways, however, that Utah companies and organizations will be able to participate in the sponsorship of localized events that do not compete com-pete with or compromise the exclusive ex-clusive sponsorship agreements the major corporations pay for. 4 M InuiwMlwvu Iwl laatf MAOI M l""f Ca ft I" J Q wij bl U liiMiJhiir 1.2 tz'a cr ETCwSnilEi USDA policy forbids dicrimination btcause of race, color, national origin age or (liability. Any perwn who Wives he or she hu been disoimlnited in iny USDA related activity should write lmHiatlv to the Secratarv of AEriculture, These local sponsorships could involve festivities surrounding the 2002 Games such as performances by the Utah Symphony Orchestra, Ballet West, Ririe-Woodbury Dance Company, the Utah Opera Company, and Pioneer Theater performers; art exhibits, ice skating skat-ing and skiing competitions, snow sculpture events; local theatrical, dance, and vocal groups; plus parades, fireworks shows, en vironmental enhancement projects, and cultural exchange programs, to name j'st a few. Such activities, and many more surely to surface, can be staged in virtually any Utah community, com-munity, not just along the Wasatch Front, so that every Utahn has the chance to experience ex-perience the once-in-a-lifetime opportunity op-portunity of hosting the Olympic Games. Each will require sponsors, spon-sors, organizers, financial support, sup-port, volunteers, hosts, and friendly friend-ly folks who will serve our special , brand ot hospitality to the world's visitors while enjoying an incredible in-credible cultural exchange. That's one of the advantages of obtaining the hosting rights to the Olympics some seven years in advance ad-vance --- so the host community (the entire state in this case) can have time to conceive, plan, and present events locally and to the world that complement the sporting sport-ing competition and add zest to the Olympic experience of the visitors and locals alike. Our events will showcase to the world our envied lifestyle, our unique cultural diversity, our unselfish volunteer ethic, our unparalleled capacity to host the world, our big-city sophistication sophis-tication and small-town friendliness, friendli-ness, and our commitments to winter sport and to our youth. We have six-plus years to plan and prepare for this celebration of peace through sport. Let's make the most of it. TTDC We wabtith&scoomon whatas.hifjping in Viip News Tips: 225-1340 si. A r -MX-"... ' mm . t a am i - i ,-f " : k.- $ ' 3 -iMVy-:: 1 ? 4- iliiiif' mm IplIlliS mmmmmMm. iiii The Safest Yon Can Find Anywhere Bank buy outs, bail outs, mergers and acquisitions fill the financial news. Our bank has been in business since 1913. Locally owned, independent, community banks like ours are fast disappearing. Yet we continue to exceed the strict tests of financial soundness that only a few banks in the entire nation can come close to matching. I invite you to come in and visit with any of our officers about the performance of our bank. Stop in and see us in OremProvo, Alpine, Highland, or American Fork. See why we have the highest ratings of safety, soundness and service that you can find anywhere. Mari Strong, Assistant Vice President We care about you " J memberFDIC . Washington D.C.,20750 Jt 1 A |