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Show THE PARK RECORD www.parkrecord.com SATURDAY, APRIL 1 5, 2C33 r Business, D-7 BUSINESS EDITOR: Bruce Lewis 649-9014 ext 1 13 3 D 3 Christopher Corroon rjcenSy te5nd the office of Jesa ReW Real tjia as HtUng asent lor tht Olverado development at The Cenyons. Formerty 0m tank raJes executive execu-tive wlttt The Canyons Retort rropxrSas, Corroon win bs co-fitting tht 75-untt condominium development develop-ment with Carol Anna Krai, also for marly with Tha Canyona at director of Real Eatata S2a. Corroon Jotna Jess Raid aftar a 8-12-ytar tenure wtth tha American Cirg Company. n-a t'rrica res received Cc!r Unfer a fcsmanal r: ;:rs EXa Ar-i ccaa t C.i fr.y pcra cf Cj com-r com-r ra 7wC .3 cs tncCr-a. A i. r rccosnizsd at a r Jl vconbrcnca in Las c. . mora tan 8.CC& r-,ir .-4 A.--3P r' r r c f ""j-Tcvta'a Cm "i cm ccri ty a Lcn L::A r""J pr J -tti ty lb c:r -3 cr:1 L. t . cz'zr to co ttij crj au r. TM rrj to c:-ts4 t 1 3 h r J r -Jl:.i t:- h r if . "M ) v.i rziiJ Lx" : -Hit. nicrx?' I - "3 r 1 l -! C;: t...L:u ir.iti 1.- Will CoSorEdlo pass msit-down spsaad hare? Price war reflects a fierce fight for local skiers iyi OF THE RECORD STAFF In cany April, Adam Axon - CEO of Colorado biggest ski company - told journalists that a price war isal going on between Colorado ski areas who want to lure Front Range skiers. Yet resident of the region can currently current-ly purchase an unrestricted season pass for as link as $200 apiece if they can find three buddies to buy-in at the same time. The same foursome' can buy a weekday, only version for $100 apiece. This week. Park City Mountain Resort announced that season passes for the 2000-01 season would go on sale for $55 less than the current season's prices for an adult unrestricted pass. "What we are doing is not in response to Colorado and what tbey are doing," said Laura Murphy, marketing director for FCMR. "Cokxado is in their second or third year of their price wars, and they are react-Big react-Big to a couple of tough snow years and seeing their skier counts decline," Murphy explained. "There are a number of differences involved between Colorado's Front Range and Utah Wasatch Front," she added. "You have to look at the business drivers., and they are different" Early last week, Colorado1 Winter Park and Copper Mountain (two areas under different ownership) announced a "Rocky Mountain Super Pass" for S349. allowing unlimited skiing for 2000-2ft)l at both resorts. Vail returned fire within hours with a $299 "Colorado Pass" offering offer-ing skiing and snowboarding at Keystone, Arapahoe Basin and Breckenridge, and up to 10 days at Vail and Beaver Creek. Copper later announced a Copper-onry unlimited season pass for $249- $.50 off the current season s best deal. Coppers weekday week-day pass for next winter is $199, and a chil dren s pass is $99. The medium-sized ski areas followed suit Loveland cut its atready-announced season pass pricing from $350 to $249 for an unlimited adult pass. The deepest cuts wete announced in what are being termed "Buddy Pass" deals. Winter Park set the standard with the "Everyday Four Pack" where four friends (or associates) could purchase passes for $800 total ($200 apiece). A weekday-only version sells for $400, a mere $100 per person. By contrast. Park Qtys $795 (down from the current: season best of $850) seems positively beady. If a ski area currently sells a certain number of passes at one price, what happens hap-pens when they halve the price? "That the question," Murphy said, and it doesnt factor in customers who shift from buying one product to buying a different product when prices change. "How many are in the marketplace who will be taking advantage of the discounts?" dis-counts?" she asked. "On a percentage basis, the number of skiers along the Wasatch Front as a part of the total population popu-lation is much lower than Colorado Froct Range." Theires one more impact Murphy said. "What are they doing to their potential labor force? A season pass has been a traditional tra-ditional benefit of working at a ski area. But with pass prices this low, a lot of potential employees will find the $100 or $200 for a pass rathe r than take a job to get it" she said. "This is cutting (the Colorado resorts') labor pool significantly." "At that price, is it a good reflection of the quality of product they offer?" Murphy asked, "Is price really driving the business?" If the equation strictly followed the traditional tra-ditional supply-and-demand economic model,, the number of skier days should increase as the cost of each ski day declines. But Colorado recorded a 43-percent decrease in skier days for the 1998-99 ski season, and was down almost 10 percent per-cent through the end of February this year. Like this soaton s snow, Colorado season pass prices are In melt-down aa resorts cope with two seasons of poor snow and declining skier and snowtoarder numbers. Will Utah's prices follow suit? This despite dramatic cuts in pass prices. And from what Aron said, the Colorado pricing may be around for a while. Historically, Vai! has gone after Front Range skiers only when destination business suffered. This time, Aron said, it was different "This is not a reaction to snow or skier volumes of the past year." Vail CEO said. "And we dont see this as a pass war. This is a permanent way of marketing in Colorado." "The best e can say is that what Colorado is doing is a mixed bag." Murphy said. "Can you sell enough incremental incre-mental passes to make the economics ork?" Deer Valley spokeswoman Christa Graff said the resort 's management didnt plan o change its pass price structure. "We have found that traditional pricing works for us," she explained. Colorado Supreme Court: try skier as criminal for behavior r Niphtlv Lodeine Tally rVofectedTalry for the week of April 16-22,2000 Colorado man ignored risk conduct coujd kill by Cnace Lewis OF THE RECORD STAFF The Colorado Supreme Court ruled earlier this week that a man who collided collid-ed with and killed another skier at Vail nearly three years ago should stand trial for reckless manslaughter. , The decision comes after the case against Nathan Hall was dismissed in county and district courts; and means he must face felony charges in a criminal trial. The case stems from a 1997 accident in which Hall an 18-year-old Vail employee at the time apparently lost control while skiing moguls on Riva Ridge, flew off a knoll and collided with Allen Cobb, The 33-year-old died when one of Hall ski tips struck and fractured frac-tured Cobb's skull. Hall, an experienced skier and former ' ' high school racer, was charged with reckless behavior. But his case was dismissed because lower courts ruled Hall skiing too fast for cobditions wasnl likely to cause anyone any-one death. The Colorado Supreme Court, however, how-ever, ruled Monday that Hall disregarded disregard-ed a "substantial and unjustifiable" risk that death could result from his conduct, making skiers and snowboarders criminally crimi-nally liable for actions go the slopes that injure others. y "As a former prosecutor, t can say that there is no reason not to pursue prosecution," said Joe Tesch. an attorney attor-ney with ski industry experience who practices in Park City. "If the act met the criminal standard of reckless conduct - a Total Visitor Nights: 18,270 Weekly High: 2,847 (Wed.) Daily Arsrg: 2,410 Year To Date: ! ,005.03 Nightly Lodging Tally Estimates . Occupancy At I7 art par RfN. far Of wry du o - Please see Colorado alder. 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