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Show Wxinesdoy, August 20, 1986 Vifmil bftttt 7 mm I 1 S I I 1 I -n. r yV p i I 1 1 X i vy v ns. nn r Wli i iniimnn i aV ' - 'x 48. J 1 . - . : ; : '- '-' - v ' f fV ' - ; i - i i S,, ; i v , . " v . ft ' '-.w--- i ! . r J I "7"? f i J . t... - ' J t I VVL - " X ' ..- t ' i . I r . , - v i . . I . . , . . r P- - v'- .- , i . . . 4 ..'' ' v. r 1 " . . ' '!(; .',Si- - Fl '-W. We admit it Advertising has a tremendous impact on prices. But you may be surprised by what kin d of impact In addition to being informative, educational and sometimes entertaining, advertising can actually lower prices. . It works like this: Advertising spurs competition which holds down prices. And since advertising also creates a mass market for products, it can bring down the cost of producing each product, a savings that can be passed on to consumers. Moreover, competition created by advertising provides an incentive for manufacturers to produce new and better products. . fliUEMSDCJ Which means advertising can not only reduce prices, W(njwRDi Tor reSX ofchoice. but it can also help you avoid lemons. MuiAmuw,hKtci |