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Show July Is Sponge Fishing Season; Big Tropical Industry Revived s ' I r- -""-'J , . ,.T ; -v ' r - - . ..... f i J IN MID-JULY begins the annual sponge take between coasts of Miami, Fla., and Nassau, Nas-sau, of the Bahama islands is-lands group, from ivhich comes most of the sponges used in U. S. homes. The above view shows the sponge fleet at anchor off the British colonial quay at Nassau. Sponges are taken from dinghy s which put out from the sloops when a bed is sighted. Fishermen Fisher-men carry glass-bottomed buckets and spears. Others (right) pick by hand. I. ; i&m&Sy??-: y i 1 It" '-- tin 4 i sViLi v XL j 5$ I Sponges grow at almost any depth of water. Above photo sliows natives picking them from a shallow pool. Left: A fisherman depositing part of the day's catch in a rocked-in coral pool on a small island where the sponges will remain soaking soak-ing until the fleet returns to Nassau. The British colonial government is experimenting in planting of sponge beds. There are three varieties: Silk sponge, wool and common type., most generally used in North Amer-. Amer-. ica. When the fleet sets out to do so than it is1 to yours. Many stores pay their salesman a commission for selling unknown and unadvertised goods, because the salesman would not sell them without with-out some special inducement. It is much better for you as a consumer to put your reliance absolutely ab-solutely in advertised goods and in stores which advertise, and to patronize pa-tronize both exclusively. When a man advertises his goods and tells frankly and publicly what they will do for you, he seeks your patronage on the basis of actual value. It may be that some manufacturers manufac-turers or merchants can offer just as good value in unknown or unadvertised un-advertised goods. But the chances are ten to one that they can't because be-cause advertising not only increases the distribution of goods, but at the same time increases the production so lhat advertised goods cost less to make; hence, gives more to the buyer. In the long run yon get more for your money when you buy advertised adver-tised goods. You get more in ac. ua value. And also get more in that intangible value, known a3 con. fidence. And confidence is one of the chief satisfactions of life. Charles B. Roth. |