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Show CHEVROLET HOLDS SALES MEETINGS National sales meetings of the most elaborate order ever attempted in the automobile industry are being held again this year by the Chevrolet Mo-to Mo-to company, with crews of factory officials of-ficials blanketing the country in a series of meetings that will bring them into direct contact with every dealer and associate dealer in the United States. Designed to improve the dealer's relations re-lations with the public by schooling him thoroughly in every phase of automobile merchandising, and designed de-signed to further the company' spectacular spec-tacular 1928 sales . program which calls for the outlet of more than a million units, the meetings are attracting at-tracting from every city, town and hamlet in the country the more than than 20,000 people who make up the factory and dealer selling organizations organiza-tions of the Chevrolet Motor Company. The itinerary will take two parties into 36 cities in key centers throughout through-out the country to which dealers in neighboring towns have ready access. Beginning with the meeting in New York on January 11, the meetings are continuing for ten weeks until the final sesion at Birmingham on March 22. Each meeting consists of a three-hour three-hour afternoon program usually held at the largest auditorium in town followed fol-lowed by an elaborate evening banquet, ban-quet, while ample time has been provided pro-vided for dealers to take up their individual in-dividual problems with the factory officials. More than a carload of scenery, props, stage properties and special lighting equipment are necessary for the presentation of the sales program in every city. A stage manager and a specially trained show crew direct the work behind the stage, while in front of the footlights the dealer organization or-ganization sees the most interesting sales show ever presented in the industry. in-dustry. The party is scheduled to be in Salt Lake City on February 15. |