Show Opportunities Abound l lin in US U.S. Small Business Small m ll businesses are big business in the US U.S. today According According Ac cording to the National Association of M Small Businesses ines es this year scar ear there arc are over ten len and one-half one million small mall businesses in the US U.S. representing 98 per cent of all American merican indu industrial and commercial commercial commercial com com- mercial interests and employing employ employ- ing over 65 per cent of the total non-government non labor or force Small businesses not only Till fill e essential economic needs they al also o fill important persona personal per per- sona l needs says Jay Chairman of Amway Corporation and a Director of the U US U.S. S. S Chamber of Commerce People differ greatly in their needs to achieve and small businesses provide an outlet for en en- urs who ho crave the opportunity opportunity op or- to make their own O decisions and build their own companies Amway Anway started in 1959 by and Richard DeVos now runs Amway president ident is a manufacturer of household and personal care products sold by a network of dent distributors Lach Laeh of these distributors i is a small independent dent business the majority composed ed of husband husband arid and and- wife ife teams According to 10 small business success is measured by sales sale employment employment employ employ- ment service ervice lothe community ty and profits however ever it lakes takes some sonic of these the elements clements to 10 earn this success I 1 K Before you youcan youcan youcan can operate a successful business ines you ou must I first r 1 have experience relience as lIS an employee in that hu business iness or a similar one 2 Se denee COrr A successful ful hu business ine s can only he be built by having confidence in your yourself your products product and your our goals goal 3 Interest in ill people ami and ia ill ill- in ill You have to like people and be he in contact with them in order to know what people your OUr potential customers are arc going going going go go- ing to 10 want to buy Ultimately your term long-term success is determined determined deter deter- mined by how favorably your customers view you and your busi business ness I d By establishing definite goals gals you ou can set up a framework in which to 10 aim and coordinate all till day to business iness activities delegate responsibilities and Krill grow S 5 7 Tinting riming ll hither Either through intuition or experience every good hu businessman man must mu know when hen to 10 make the right business ines moves mines 61 6 Market Horde Knowledge J Because e of If con constantly improved improved im im- im proved technology and in increasing increasing in- in creasing competition you ou must be he flexible Ile in dealing with change and in insist t i that thai all company company com com- pany personnel onnel including yourself keep well informed Perhaps the mo must most t important ant tant factors factor in building a successful rul business are are a asi si sincere were Interest t in people and personal integrity says If you ou arent aren't interested in interested in- in tere ted in ill pleasing your customers and providing them with ith a quality product or service service ser ser- cr vice then Ihen any amount of or e experience ex c and sound hus business planning will ill not nol suffice for building a solid olid foundation of growth I |