| OCR Text |
Show THE READER'S DATE BOOK Successful Father's Day Can Mean Much to a Community Father can settle back for an overwhelming show of family affection on Sunday, June 17, and thanks to the women-folk bask in the glowing tributes which will be paid to him. It will be the nation's 42nd annual observance of Father's Day which, unlikely as it may seem, was founded by a woman and has been perpetuated mostly through women's efforts. Mrs. jonn a. uoaa or bpoKane, Wash., is credited with originating the day as a tribute to her Civil War veteran-father who successfully success-fully reared six motherless children. And although she worked tirelessly tireless-ly for many years to gain recognition recogni-tion for the day after the inspiration came to her in 1909, . it was not until 1924 ' that President Cal- pftfV vin Coolidge finally recommended na- JTftCU tional observance. FEATURE Economi c a 1 1 y, - women play an im portant role in the perpetuation of Father's Day. They are responsible for from 70 to 80 per cent of the total spending in the United States. In 1T49 over $100,-000,000 $100,-000,000 was spent for Father's Day gifts, most of it by women. (6) He encourages independence and self-reliance; (7) He stresses stress-es the equal rights of all peoples; peo-ples; (8) He teaches good sportsmanship regardless of the outcome; (9) He guides his child's spiritual growth; (10) He sets an example of responsible citizenship by active Interest in civic affairs. Time and again you think of him and quite naturally. You toss him a "hi' Pop" or the like, or a brief "thanks" for his latest thoughtful-ness. thoughtful-ness. But human beings, being what they are, rarely find the ways, means or words to properly get across all that the chief man means to each of us. That's how it Is . . . except for Father's Day. A day you can readily read-ily set aside and enjoy with him. Dairy Industry Tells Its Story During June Main Street, recognizing the importance im-portance of the dairy industry on home town economy, has taken active ac-tive part in the observance of Dairy Month during the first half of June. With still two weeks to go, home town editors report their communities communi-ties are still planning more activities. activi-ties. The dairy industry, in cooperation with the local nawspaper, is successfully success-fully telling the story of its product and encouraging a better under- r , V J) . sianaing oi me iarmer, me processor, proces-sor, and retailer. A number of newspapers report re-port local promotions, including visits to modern dairy farms, dairy day parades, window display dis-play contests, publication of stories concerning the oldest producer and milk dealer in the community, have created considerable con-siderable interest in their towns. For the first time the home-towner is really beginning to understand the story behind the dairy industry. From the long process of raising better calves and growing improved im-proved feeds, to better methods of milking, more rapid transport to the plant, new testing methods, pasteurizing pas-teurizing and bottling, outstanding advances have made the milk industry in-dustry one of our country's dependable depend-able assets. Cooperating during this month with the milk industry is the ice cream industry, now 100 years old. Started by Jacob Fussell in Baltimore Balti-more in 1851, the industry now produces pro-duces better than 550 million gallons gal-lons of ice cream annually. At the turn of the century the entire output of the industry was estimated at 5 million gallons. Now it has grown to be an important food industry with sales having a value of more than a billion dollars annually. In addition to furnishing employment employ-ment for thousands, the ice cream industry is an important segment of local economy. It acts as a stabilizing stabili-zing influence for dairy farmers. In addition to buying over nine billion bil-lion pounds of milk and cream, the industry is responsible for the use of approximately 250 million pounds of fruits and nuts, which are used in flavoring ice cream. This is exclusive ex-clusive of the products used at the fountain for making sundaes and other dishes. The growth of the industry is based on the hometowner's acceptance accept-ance of ice cream as the most Mrs. John B. Dodd In the field of design and promotion, promo-tion, women also play an important role. It is a woman, Mrs. Jeannette Lee, art supervisor for Hallmark cards, for instance, who creates the messages and art work that goes into the hosts of Father's Day cards that are annually dispatched to him. An authority in her field, Mrs. Lee has some sound suggestions for sons, daughters and wives selecting Father's Day gifts and greetings. Above all keep his personality and interest in mind when shopping, she advises. But whether he is a corporation president or a young, struggling clerk, the important element of Father's Day . is to show genuine pride in him and his job and his interests. in-terests. That's what Father's Day really means. The success of Father's Day in any community, however, depends greatly upon just what each one wants to make it. If the civic organizations, the merchants, mer-chants, the publisher, the churches, and social groups cooperate co-operate and combine their efforts, ef-forts, it can mean much to the community morally as well as economically. It is, after all, the father's responsibility re-sponsibility to set the standards by which his family will live. With this in mind, "For a safe world tomorrow, tomor-row, teach democracy today," was selected as the theme of the 1951 observance. "Remember father, moulder of our children's future" is the slogan. And in connection with the theme, a father's 10 commandments for good citizenship have been selected by which the fathers of this community com-munity or any other can promote harmonious citizenry through a child's appreciation of fair play and the good neighbor policy. glamorous of the daily foods, which is not only good, but extremely good for you. National 4-H Club Camp Scheduled June 13-20 The twenty-first National 4-H Club Camp, which will be held in Washington, D.C.. June 13-20, will have many visitors from foreign countries. It is the starting point for the International Farm Youth delegates, dele-gates, both for those going abroad and those coming to this country. Last year 66 attended from 16 for. eign countries. This year 33 states have named 56 students to go abroad from the United States. Assemblies for the 1951 camp will be held at the Departmental Auditorium Audi-torium on Constitution Avenue. Every home town who had a 4-H club member attending the national camp will find this an opportunity to express their appreciation of 4-H clubs and the work in the community commu-nity by giving tne delegate a god send off. Some communities are planning a special program for the event |
