Show i J 1 f 1 t I i I J 1 d I ahM v D v 1 9 Dv fi a 6 1 Ji JiIn V In the n ECONOMY BASEMENT ti r 1 o or Worth of NEW V Vt t t Fifty Thousand Dollars MERCHANDISE p Bought Especially for This Sale A GREAT BARGAIN FEAST Inaugurated by Walkers Walker's several years ago and held rl t At Attempt emph P is have havo been made to i imitate it but WALKERS WALKER'S CHALLENGE SALE is THE ONE NE EVENT of the kind to which the tho people of Salt Lake look forward in in anticipation of T being able lable to supply themselves the with needed merchandise at t a saving of many dollars Tho The CHALLENGE SALE is planned for man many months ahead and for it the manufacturers make special price concessions concession to our buyers because of the large size of the purchases ma d Extra salespeople to accommodate you Every preparation has boon made for quick service for the thousands who will attend this thia sale D Go GoI I NOTICE T TO 0 OU OUR R CUSTOMERS This CUSTOMERS ERS ERS- This challenge sale will make n a record in in ou our popular ECONOMY BASEMENT ENT 6 Every item of merchandise offered in this sale ul has hu been inspected by me and without doubt the values are better and the assortment more complete than in In any similar eve event n t that at I have havo had to do with in this or 01 any other othor store stor Begins M Monday on d a ay In spite of unusually high market p prices wo we off offer r hundreds s of items at prices th that lt will immediately appeal to all as offering an opportunity for far or big biD savings Please note polo that comparative prices aro are used in but few fow instances in this thia advertisement We Ve invite your own careful comparison of every item I at 9 A A. A M M. O. O D. D COUGH COUGHLIN LI N. N Sale Manager 40 Heres Here's One V Very Much Out of the Extra Good Sateen New Petticoat t MONDA y Spring ran l Ordinary i rY h Coats Cot as t NEW SPRING Regular up to petticoat rant Fane MornIng orning Under ordinary S circumstances we would weal d have ilave l S SUITS patterns colors and black In In Ina Ina a a. fn fine to mark these S S grade dc o of material pretty material pretty flounces up to They y arc are the elastic Cl waist binds bands with grea greatest t es t ya values I ever offered b by y us at the 1 All arc are neat shepherd d c checks I Ice k s in good oo d S styles t yes I Boers eners You should lay In snap map a D supply fut 1 i-i i Hour our S Sales a I es beginning of the season Just one hundred 1 They come in sizes to 40 models 10 models especially for tor somo some time at this sale Bale price in the thc lot and the they in black becoming to folks Priced regularly arc are young high Fi navy Fine Am Amoskeag k 9 to 12 o Clock r shades and checks sizes checks sizes to 46 r oriels models for these lese would be marked to S 1000 t House owe Dresses Dresses- cag Gingham every cry figure Another Exceptional No phone orders P None delivered except with A t tl SPRING 79 c other goods from basement A G Great rea t C Coat 0 a t 9 i 1479 1 4 Marked d 77 I Tf regularly they would be up UD we SALE SUIT t to lO 10 Hundreds of ot these thello CRYSTAL WHITE 0 Offering f fer did hou house garments which welsh every 1 0 c 1 u g. g Gold a apple green Teen plain and bra broken ken cheeps checks ks housewife n needs eds and aDd of which she sh sh SOAP SOAP 3 3 3 f for or can Our r regular ular prices for these would be bc up black black the new n blues and tan in charming your r oe never opportunity r have y t too to g get many half ir a T This dozen ls Is b IVORY SOAP SOAP- to o S 1350 This is truly a great bar bargain for forin new new styles Beyond a doubt a splendid offer at a n. price pric which Is most exception J 3 for 1 0 Oc C i in n the assortment are arc some of f the thc s seasons season's ason s 's and the they Y will probably be e gone in a twinkling all ally bother y low then low for t then some somo n y you time m wont won't have hav to best models colors and fabrics This coat because every everyone one will be wanting to prepare pre pre- A. A B. B NAPTHA offering ng will iII interest a very great many women wom om i t pare for the Easter p parade arade at such a suit sale sae House Dresses of Higher SOAP SOAP 3 3 for 1 O 0 C en It en it will interest you Oll ou l j is s this The regular price pace would said be S 1975 Grade Especially Priced Paced at at- at STAR NAPTHA rT Oc Bought especially for the e Challenge h lc Sal Sale Sale- I 14 79 Extra s Special Special FINE FINE TAFFETA A QT 1 o gc i 79 JJ E. E POWDER 3 D 3 for HANDSOME 4 tK DRESSES SILK DRESSES ThO e dresses es can be 1 Drees cs made to M-ll M II up lo to I 1 K 00 OO Vc Ste 1 had some nome wonderful w w In th the he worn for tor HOUSE past at 1 prices price's rices which were WU low but low low- but bUl never such ouch a n lot as Qa this truly this truly Not Nol u IL Urge large lot only lot only garments t tn In o all but alt but e every even n one a splendid street wear too the styles are so soC LIGHT 1 0 a n great t bargain ln Many t Inn different silk Uk fabrics th popular J georgette value they alue-they they look like at cu least lust II 00 to JIG 1 6 00 dr dresses Mra and would ouM be marked dressy Would be P privett r regularly CLEA CLEANSER 3 R 3 for e C f Iloth Hoth s t Irv and eaten color are nrc you beautiful you will O agree when y you see nee them that rt regularly reS g Good lookin looking g dresses at a wonderful sale price u up material p to 00 Best gingham Is 13 the SMALL GOLD GOLDDUST A Clear Away ofA of 01 S Sale MUSSED WASH A Wonderful Millinery DUST T TWINS TWINS- 1 lOc 0 Oc df Y None gone oDe In tho lot were regularly priced pried At 3 f for or C 1 1000 NEW TRIMMED HATS less CBs than 75 and from Irom that to so o you can see what a bargain Y you are getting getting all all all sizes Izes In the assortment ol Choice Limit 1 lot to A n customer t Heres Here's One for Every Woman Ml r would be priced rt regularly at 00 to SUO OO NEW WA WASH H WAISTS TS age Every houi hou C if should hould la In lay in a T Think of ot having haYing P an n n opportunity to get your our The penson reasons reason's s most approved styles styles all all necessities sIU at such luCh fresh and cria crisp vo p-vo voiles I ks organdies and andI of mf there thee this nC c supply ce new clew ow s D rin F hat before Easter Easier at price seco secs 11 bilk w white te an and co colored ored stripes Having IR pr prices I ce as th these We have ha searched the tho markets of oC the country largo collars and frilled fronts Would to o 0 get th them m m you ou and it will mean a loss b be priced In the regular way up op to toW toof if It do not take of at least 3 1 or 4 to you you W- W Wd Windsor d or an and d Se Serpentine ne C Crepe repe m advantage of th the greatest t hat bargain ever SILK WAIST SALE EXTRAORDINARY DRESSING 49 shown In Utah PUh We Vo know you ou arc aro going to NARY Values NARY Values to ei QC S. S appreciate it It ft 1 9 Neat ent floral patterns and Persian de- de de dt fr Very Vory fine quality crepe de do chine tub signs in an n eve every good color color attractive silk pussy willow taffeta taffeta plain plain colo colors s styles AIM and t trimmings to U. U L and stripes stripes large large lace trimmed collars eolian Would be priced re regularly from So to toS 0 DRESSES the frill fronts and staple styles are ai are GIRLS' GIRLS GINGHAM S U H Here c r e a are r e t two wo Gr Great ea t B Bargains Bargains- a r gAIns gAIns- n. J shown at this low price rice GIRLS' GIRLS GINGHAM DRESSES 49 C 1 Il Hundreds of dresses ruses at this price In a n great cat assortment in which winch an any schoolgirl school chool schoolgirl LARGE r. r COLLAR CREPE girl can find several she aho will want ant want Mothers will approve o of ot them too for tor WET VIET ilEA WEATHER V TH ER COATS 1298 Regular prices on these thu would b be up to lo Made Iad of ot v very ry good gingham hm And Andin they are arC good goal looking dresses Sizes 1 2 to 14 years It Isn't Int worth while KIMONO 98 i iU in m splendid l styles plaids styles plaids stripes aryl and checks check In all the bright shades sizes shades sixes both bothering bothering- to 10 sew when y you ou can get ready rondo frocks tor for the girls at nt such Tan cloth and anti tweed patt pM- pM from 2 to 1 II years U. U prices as lh these t t terns ern a are arc the materials Just the tho garment gar gar- U 1 I. I and aud SO 51 grade large grades large e and antI ample ment meet for tor women who have o to bo be out In Iii width width-em width empire anti and natural waistline waist waist- In all weather trimmed line line with with good goal wit satin In ribbon ribbon- Bung Bungalow low Apron r Time In Time In the theor especially c attractive dul desire and colors col col- Ba Basement ase or yo ors you this orb u will Oils f find Ind much most wanted appealing utility garment T Ten en il Thousand lOusan d D Danny Dainty am t J JI MUSLIN t UNDER UNDERGARMENTS Some Exceptional During this ont event wo we are arc going oln to e sell H. H Hosiery for f or th the e 6 GARMENTS jAR Rbi at al Pa Four Attractive Prices ices Utah bargain thousands should price J of supply these every 1 her useful housekeeper needs articles for t th the at In NEW MODEL I CORSETS UNDERWEAR summer while hile this sale la lasts ts fri 1 H 49 49 Staple check gingham sack ack ck aprons apron At Th These ese S. S Saving P Prices rIces h I F Light and dark percale front button W hole 0 e r amI amily Y Gowns Covens Corset Covers cr Cn lope aprons 59 89 c 89 39 98 SC c cEven Chemise Drawers Petticoats Camisoles Camisole Solid color Percale novelty styles style Sac ac Every Even price price shows a saving savinI of oC from leery ery one of ot these thu snow white garments Is fresh t BARGA BARGAINS INS SEPARATE WALKING fourth nc nc fourth to third one one third all clean clan fresh Four Great Lots Lou Lou- Thousands Lots Thousands of Pairs at from It its wrappings and etch each one will m n man a t distinct dis SKIRTS SKIRTS Values Values to 3 9 8 stock tock stock model for tor figure figure- and anti tint sawing saving to a every ure you Materials arc art fine Ion long cloth The Tho much h admired I I d models ad and d 0 muc u r t m sport m eUllin sizes to lo 36 16 E Every P Price READ Price nce- nce READ trimmings laces lacta and embroideries paU patterns and good staple t les Ju and J Just Juit at th the e Be Be Beginning tame 0 of f th the c Season cloths cloth In lu this offering yoa yoa cannot cannot ba be TAFFETA PETTICOATS SILK FLOUNCE 98 9 1 14 4 9 C without a separate skirt this summer VALUES TO Women's Vests Boys' Boys Union Suits black ck with Come in only an extra r Chemise Gown Gowns Drawers good quality t tiff taffeta to flo flounce top J is ly Black while white and d tan Gm era Gray white black sect and Flesh nuh nile and white whit In this thin Ihl JT great nt 1 Assortment Gar Gu Garments At this price we have ha prepared n a wonderfully won soon of ot high luster sateen Elastic c land band MEN WOM WOMEN EN 1 tan n Really Rny a great groat lot lol lotof cadets ments orA am ar IMd of at fin tine Infinite 1 O 1 5 at 25 C attractive offer offer models models are ara ton top with wilh snap fa fasteners R Regular cg u 1 a r for of ot hosiery It ll will bo ho n a t variety sr I a t of ol and size Ize range ranae I. I Is complete to In Inv v very v- v 7 N. N t f unusual unusually J l' l a good 1000 and anti materials as u well 1 price irs would ouM be to 10 SO 50 CH CHILDREN I EN Values to long while before you youcan OU er ery line litH Dimity and A separate t skirt of this quality at this t f Good grades and all nil 6 G price Is most sra u mesh Sizes to In tho the lot lot lot- lot every every ery size can cnn get et such qualities pors SILK 1 19 t FINE GRADE RD PETTICOATS needed nJ again ln at nt such a price sizes sizes talo tapo neck and 14 H S years Well made mado and andIn 1 1000 NEW COLLARS COLLARS MENS MEN'S WOM WOMEN'S ENS EN'S and envelope Cn Chemise Chemist Gowns Gown Petticoat u. So sheer sleeves e This I is s your your our In just the styles the tho Ever E Even Even- collar colinI Is of the tue tb latest mode mode- Black and anti colors In the assortment CHILDRENS An and fine are aro the these that the they y will iH be an addition to boys bos y like to wear ent Bu Buy never nt even f shown made before made In man many new ne' style flounces quality flounces-quality quality 2 23 3 An any wardrobe Trimmings are Imported d laces lacel and opportunity I t to buy for fOI fory forthe for tho the bo boys boys' summer largo Jargo 2 shay shape and edged caged with fine flee lac lace t I and antI workmanship exec exceptionally p embroideries ordinarily well made mue many man novelty no styles In the showing showing r. r tho the In wardrobe now goo good l. l Mould Would be bt bey priced rt regularly l rl n nd com coming g summer i and d white whitt 49 black Tan n C from to 4 ISO 0 WOMEN'S AND CHILDRENS CHILDREN'S high grade g Rood good wearing wear 1 9 MENS MEN'S AND WOMEN'S HANDKERCHIEFS il to WASH In Included PETTICOATS Goods PETTICOATS Goods 29 c Jn ing mercerized hose hone Light gray cray dark gray r The goods In this lot Is distinctive In eve every eno n way a KNIT UNION SUITS 4 9 C Three Hundred D Dozen n for This Event show raving of or Copen t tan an mad and chain chain- KIe ih and white whitt of or the sheerest t materials plat 4 Plain lain and fancy Ideas in sheer h er mate Date The price rico asked for tor this useful ar article ar- ar arThey They a and I French cal 1 laces and nud I rial neatly nc hemmed or hemstitched fH fibre Swiss embroidery embroider uro are Women's come In high neck short sleeves cS and knee tide IH Is lest t than the Iho mater material 1 would pages High luster r i Will n almost I 0 8 l I half 1 nl wear rn tho trimmings Por the athletic and long cost y you toda today The They Y are well ell made m. m WOM WOMEN'S ENS EN'S a and anti nukIe length men silk Bilk only 3 5 6 61 dies IC 1 and antI full look and fit well TH THIS IS IS A REMARKABLE LE OPPORTUNITY FOR and no slate it in t P ores mesh and In oh C C 1 MENS S S WOMEN'S o n ns n's s 's and All AU sizes Just right for tor PURCHASE OF SUMMER LINGERIE NEEDS AT You will be bo glad plad to know that t these lhee arc are before the tho BLACK SATEEN SATEE N SAVING at this price plic PETTICOATS CHILDRENS spring PRICES war qualities DOMESTICS Think of ot being able to get Jd a heavy vy I weight wide any length sateen anteen petticoat petticoat pet pet- H Hundred d d D Dozen E Enameled I d W Ware SA SALE LE OF BED LINEN LINE N for fol 4 Oc c. c The Th material to make 0 One ne un re ozen name e are i 1 1 LIGHT AND DARK FINE COUNT it oven even would cost more HOUSEHOLD 0 L D NEEDS I PERCALES Y yard and 35 Inches P. P Pieces leCeS PI PILLOW CASES each elch c 17 c One hundt hundred do doJ cn wide wIlle Thac la is no butler better r cloth loth for offered size offered I 2 and plain plain ts c and hun bungalow low or house aprons ALL LARGE SIZE At Al a P Price Seldom cId Id om F Found oun d. d in In a Lr Lifetime I hemstitched made made of fine Iino grade t muslin Splendid lid line line of ol patterns and colors color 2 9 C SHEETS each Just seventy five dozen Is nil PERCALES NO NOTIONS T 10 NS PIECES PIECES PIECES' i wo 0 DOUBLE DOUDLE FOLD yard CHOICE 10 ioe sell ell this O Gt 4 can cnn offer to at ot prIce they price they wont won't I last t. t so o Light Light antI and dark nest dark neat dot dots dote stripes 1 These are arc articles y you ravel rarely y find on sale ule at t an any y C k GI Glassware T. T I come soon and checks in hi navy and cadet blue Mue tue store we store we were fortunate in picking this lot Crockery roc cry Granite Granite- SH SHEETS each They e a are Rrt re tho the lurid kind which as ns well as the light grounds What at 4 Will Buy Buy Buy- up gl excellent made macl made of 10 yards yard and it w ware e w e e extra good goal quality STAPLE PRINTS yard and lO 10 much we are passing along |