Salt Lake Telegram | 1921-04-24 | Page 39 | Service is Taking on Broader Meaning

SERVICE IS TAKING ON OM 1 BROADER MEANING I Putting and Keeping Machine Ma Ma- Machine Ma-j Ma chine in Correct Mechanical cal Condition Declared 1 Necessary I By A A. A A. A SUMNER Chairman Service Committee National Automobile Chamber of Commerce Service as applied in the automobile field has g generally been considered synonymous synonymous with maintenance or upI upkeep upkeep up I keep but now It is taking on a much broader meaning than merely taking care of cars oars The real significance of service is taking care of ot the owner Putting and keeping his car In correct mechanical condition is merely the tho means to the end of making him satisfied with his purchase I Iso so that he will be a repeat costumer himself himself him him- self and encourage his friends also to buy the car that has pleased him SERVICE MANAGERS MEET During rl the year there were two o conventions conventions conven conven- tin of l service r managers from the factories factories fac fac- tories that are members of the National Automobile Chamber of ot Comm Commerce one oneat oneat oneat at Indianapolis In May and one in Cleveland Cleveland Cleveland Cleve Cleve- land in November At both of ot these the service ser problems of the Industry were considered and means for decreasing the cost and Improving the quality of service were discussed The Cleveland meeting crystallized the conviction that the human problem is a greater one at present than the mechanical one in th the rendering of service that is is the Instilling in the heart of ot the personnel of service organizations of all alt kinds what wa was called the spirit of ot service or or at another time servIce service service ice with a a. smile and it was determined at this meeting that each would go back to his Job determined to put this smile to work in his own department and commend commend commend com com- mend it to the distributors and dealers throughout the country as deserving their urgent cultivation Courtesy is fundamental tal to the selling of anything and s rv- rv lr Irp h ha hart t Comp come to ho he relearned regarded In the lI light ht of a commodity for sale just as much as anything else t tangible or intangible for tor which the public has use That being the case we must treat our customers more in order to tOI sell them service and thereby sell more cars But the manufacturers manufacturer's service men are not the only ones that have had meetings The service men of ot dealers distributors independent repair shops garages and service stations for tor cars parts and accessories ac- ac accessories accessories ac ac- also have had meetings in the automotive service associations in the twelve cities where they ar are now active Meetings held monthly or oftener have afforded the opportunity to discuss the problems peculiar to the locality of each and results have been evident in reduced re reduced reduced re- re labor troubles improved ways of doing work and all the other advantages that go with the exchanging of ot experiences experiences experiences and the getting better belter acquainted with those engaged in this field Nearly all of these have come into being within the calendar year ear and only one of ot them themis is over two years old This getting together as have doctors doctors doc doc- tors engineers lawyers and those of ot other other oth oth- oth-I oth er professions to tp advance their own knowledge standardize practices and earn the respect of the public for their calling calling calling call call- ing will wiil accomplish for service similar benefits realized for medicines engineer engineer- engineering ing and law