Salt Lake Telegram | 1921-04-24 | Page 33 | Small Beginning Brings Results

RIC I L 24 1921 SMALL BEGINNING BRINGS RESULTS The local retail store of or the Salt Lake Hardware company started thir thir- ty-two ty years ago in a little story one-story building known as tho the Alta block on Vest West Second South street tho the present location of ot the Atlas building Here the tho business began gan in a storeroom twenty-five twenty feet teet wide and seventy five feet teet deep Today the retail departments departments depart depart- ments occupy th three complete floors with a six forty foot toot front and a d depth of Qi feet feel From the copper front and five big display windows on Main street to the rear the rear the big stor lis complete in every d detail including the very cry finest Inest and most date up-to-date show cases separate separate sep sep- arate display rooms for the phonograph and record departments and other departments de departmentS departmentS' de- de and every modern convenIence convenience con con- that might add to the comfort of ot customers and proper shopping methods The retail sales force too has taken giant strides It has grown from a force of one man two thirty-two years ago until today there is a selling force in the various retail departments of forty with a dozen or more additional em em- in the tho offices shipp shipping ins and receiving receiving re re- re departments and the like There Is also a a. big separate office force torce interested in the retail departments but not directly under the management of ot Mr Wheeler On the tho main floor loor are located tho the sporting goods auto accessories machinists machinists' machinists machinists' ma ma- tools builders' builders hardware shelf hardware paints and oils and phonograph departments each under under un un- der the supervision of 01 a department manager and with its own corps of 01 clerks Stoves and ranges and househOld household house house- hold furnishings are displayed and sold on the mezzanine floor while in the tho basement salesrooms arc are located tho the machinery iron and steel heavy automobile auto auto- mobile moblIe supplies heavy hardware and shop equipment departments The second second sec sec- ond and third floors are devoted to the varied wholesale offices Mr Wheeler in addition to his manifold mani mani- fold told duties as manager of the retail store also looks after alter the advertising of ot the big bis company He cooperates with the thousands of ot dealers served by the company and is largely responsible for the tho display and other advertising matter maller carried by the company in local and outside publications Another important item in the equipment equipment equip equip- ment of ot the local store is the modern cash carrying system The Lampson system of 01 pneumatic carriers has been Installed and is proving provins a a. most efficient effi effi- efficient aid in promptly handling the enormous retail business conducted by the company