Show MANY NEWSPAPERS I SUFFER FROM WA i p LONDON DON Jan Tan 23 Owing Owing to decreased decreased de dc- creased advertising ad revenue rO arising out of the tho war ar wart German newspapers ne are already said Raid to ha have c di disappeared a d. d At least h half that number have proba probably J died in in Gre Great t Britain says the tho Globe These facts supply t tho ho strongest imaginable in blo comment on on thu tom common ion fallacy that this war is profitable to the tho newspaper owner As An a matter of fact the reverse ro is is tho the case I A I A mo modern newspaper is is an exceed complex organization and n the pur purchaser obtains for n penny penn or half haf halfpenny penny a publication which costs more moro Fenny titan han that sum sura to produce The e explanation ex ex- explanation is is to be e found in in the profits I derived from advertising revenue rc with the result that when 1 J that decreases below be beo lo low a certain point a u paper parOl is run at ata ata a loss on OD production which h increases with tho increase increase of circulation So S far from the British press having boxing box hav- ing I in ing found the war a 1 gold recd mine thero there is not ono one newspaper that has not felt the somewhere pinch and many are making the greatest financial sacrifices in order to continue continuo in m their rolo role of of purveyors of notes and thus to perform a l real public service service i Pow industries aro ro moro more hard bard hit bit by br a low Jong war than Hum tho the press |