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Show Studebalcer Firm Fetes 88th Anniversary Studebaker dealers and . salesmen sales-men from Sslt Lake City and the lntermountain west celebrated the company's eighty-eighth anniversary anniver-sary Saturday at a "birthday" party in the Newhouse hotel and heard a prediction for better business busi-ness in 1940. C K. Whlttaker of Los Angeles, president of Studebaker Pacific corporation and vice president of Studebaker corporation of South Bend, Ind., lighted the candles on a huge birthday cake and gave the principal address to the 133 company com-pany representatives attending the party. Besides celebrating the company's com-pany's anniversary, the occasion also Included observation of the first anniversary of the organization's organiza-tion's low-priced "Champion," which was introduced one year ago Saturday, and "has helped make 1939 Studebaker sales 14.000 uniU better in 1939 than In the so-called bonanza year of 1929," Mr. Whit-taker Whit-taker reported. Mr. Whittaker said he expected business to pick up In April "where It left off lsst December," explaining explain-ing that overstocked inventories are being depleted rapidly and markets sre in a "buying mood." Also attending the meeting were V. C Winters of Ssn Francisco, mum. ""x. C K. WHITTAKER Business will be better la "4e" regional sales msnager;' Grant E. Hayes, president of Grant E. Hayes company, lntermountain distributor distribu-tor for the company, and L. N. BarkdultrSahrLak Qty-factory representative. |