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Show WANTED Yaun Ladlaa and Young Mm MtwMn 11 and n yaara. Neat appMrnc, rood at flrursa, ncmt In writing, to tak up COMPTOMETER Inatructlofia tinder tha ays era of rlt Tarrant Mtg. Co. Mfyra, of Comptometer Adding and Calculating Mac hint. 30 Judoo ftldfl. C W. SIBOLD eliciting Agsnt The efforts to force the acceptance of the "american" plan have adversely affected business and destroyed prosperity pros-perity wherever tried. Why continue this affliction on Salt Lake? (Advertisement paid for by Bait Lake Typographical Union.) n : . p 35 M,l,l,l,,,l''iiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!i.iiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiuiiiiiiiiiimnmmi' i ! Cave Man Stuff I if ye I I 1 . 1 i I DACK near the beginning of things, our prehistoric f I forebears would have perished from the earth if they S f. 1 had not understood the science of reading advertising. r 1 The cavemen didn't know much about underwear, hair ,f. tonic or phonographs, but they did have to eat. The. I ' g fc I one who could follow the tracks of the game he hunted, i 1 or read the meaning of a twisted leaf or broken twig, f g -5- UNIFORMITY When you - lect th grade of VICO Motor Oil suited to your car there 1 ' a grade for any ear you know ' your lubrication worries are , over. VICO Motor Oil la abso- , tutely uniform in quality. Al-" Al-" ways refined th same way " from th earn high-grade par j affin baa crude petroleum. Foot OtWi 1 High flash and fir tsst 2 " Tr arbn filtsred out. O Refined frm par. . affin bee erud. T A Flew freely old weather. J was best off in life. . .' ... Then, as now, the most consistent reader of advertising f -' ' I was best dressed, best fed and most contented. 3 ' 5? There has been something of an evolution in advertising i . J ?i in the last few thousands of years, but the principle is Jp tU i just the same. jfA H 1 The consistent reader of the advertisements is invariably e$ It best informed on what to eat and where to get it; what i to wear and how much to pay for it; what to do and i how to do it. He's up on the most important things in 1 ' 5 1 life. Consequently he gets most from life. t I Throughout the ages, advertising has done much to Eft make life livable and pleasant. We owe it much. s! j Let's Make the Most of It !. niiiiiiiiiiiiiiiiiiimiiiiiiiiimiiiiiiim - ' It 1 y ' , ; - p vv I V -j2&- Z-Z-Z' UTAH 1 ' -' OIL FFWI WO CO. J |