Salt Lake Telegram | 1941-08-21 | Page 12 | Lecturer Sets End of S. L. Stay

LECTURER SETS END OF SL S 1 1 STAY Brooks Fletcher former U. U S. S representative from Ohio and noted noted noted not not- ed business educator Thursday was planning to wind up a stay in Salt Lake City and leave next week to carry his lecture tour Into i hew flew fields I Mr Fletcher who addressed a dinner meeting Tuesday night a athe at atthe atthe the Hotel Utah and his staff o of six persons plan a tour to Dener Denver Denver Den Den- ver er Kansas City Mo St St. Louland LouIs Loul and then into Texas The business analyst editor edito and writer has held 34 meetings meeting here including that Tuesday night nigh and addresses to the Exchange and Optimist clubs He said h hmay he may make one more address possibly pos pos- pos pos- sibly at some L D S church war ward r Sunday More than business I men men and educators who attended Tuesday Tuesday Tuesday Tues Tues- day nights night's meeting heard Mr Fletcher advise that little changes often determine success successor or failure of a business Urges Ad Advertising Changing one little word In advertising or Incorporation of r one new idea in many cases may T. T mean t the e difference between success success suc- suc t cess and failure he said In uIn continuous education not legislation lies Ites the hope of the tile American business man sincerely Interested in attaining the mass buying complement to mass production production production pro pro- and distribution No business can keep on top without use of advertising advertising advertising ad ad- done In newspapers No advertising is as effective as as that In newspapers Business Encouragement He cited cases In which bust bust- nesses having reached the peak of financial success failed because because because be be- cause the heads did not believe they had to advertise any longer