Show MOTORISTS NOW GET MORE FOR MONEY THAN BEFORE Price of Machines Com Comparatively Comparatively para Low Despite High Cost of Material By H H. H W. W HAYDEN General Manager of Pullman Motor MotorCar MotorCar MotorCar Car Company I at is appears the tho motor motor motor mo mo- tor car industry this season has reached such tremendous proportions that the greatest values alues imaginable have been made possible despite the general Increase In Increase Increase In- In crease in the cost of ot material the net result being bigger better and more wholesome cars than were ever anticipated anticipated anticipated antici antici- for the money A few years rears ago some of ot the officials of officials ot- ot of tho the motor car car companies came ame came to the sudden realization that the day of ot the priced high priced car had of the gone Only a small percentage American public has the money to buy buya a to car or the money to support such a luxury The only so solution solution so- so lution was the manufacture of ot the under a thousand car The automobile purchaser today is getting more for his money than ever before With the cost of material going goIng goIng go- go Ing sky high the cost of ot the finished car Is relatively lower The cost of ot making motors has increased Increased In Increased In- In creased 15 per cent steel has gone up 70 per cent tool steel has Increased per cent The cost of ot radiators has gone up 40 90 per cent on account of ot the Increase in price of ot brass and copper copper copper cop cop- per bearing metal has increased 20 per cent White lead has increased per cent and colors from 10 per cent to per cent and some cannot be Ve obtained at any price Leather has gone up 25 per cent hair for upholstering upholstering upholstering 25 per cent mohair for tops 25 per per cent Contrary to the general belief the slight Increases which most manufacturers manufacturers manufacturers have made in the price of their cars has covered but a small percentage percent percent- age of the increase in the most of material |