Salt Lake Telegram | 1916-10-08 | Page 21 | [Untitled]

5 I I i i I I t I. I J 1 11 I TH THE E CAR WITH JI THE MILLION DOLLAR MOTOR f I BRISCOE Rte Fully Equipped The Briscoe Is a real car throughout throughout mechanically mechanically and artistically Every detail from radiator to rear axle has been built for speed I. I power lightness and beauty Theres There's not a thing about the Briscoe c to gloss over over not not a thing to explain away not away not a thing to apologize for I There are a dozen little touch touches here and there throughout the car c- c r. r that add to the convenience and comfort of the passengers and that will wilt be appreciated by the woman driver The ease with which she shean shean an an start drive and control the car will make an instant appeal to tor 1 r r. r her And the man appreciates the power and the excellence of of- the of the car Let us ua demonstrate this thi wonderful little car ear MOUNTAIN INTER-MOUNTAIN MOTOR CAR CO C. C N. N CARRUTHERS Mgr pIN MOOS I i r South Main Wasatch 2100 s sro ro i ii i 1 1 1 I Specifications Show Regal legal Is t It BIGGEST Car in the LIGHT LOHT GOIa CI 7 9 DELIVERED J Th This s comparative table compiled by Motor World the tr trade de au authority hority shows that in tn horsepower rating the Automobile Engineers the Regal ranks above any of ot the the c cat selling between and The comparative table shows Regal to have a stronger motor moto at an longer wheel base than any of ot its price competitors This comparison in issue of ot Aug 30 Car Car ar Horsepower Wheel as Briscoe S. S A A. E B. rating II to Dort Buick Duick 0 iii K 10 Overland fl 10 REGAL f Ju J. P P. FOWLER FOWLE 6 COS CO 59 41 SO W. W TEMPLE I Come and see this big light car tj r JA Il f rr Arrow points point to new neUI and improved windshield Instrument board thawing showing gasoline gauge aug electric Upper half overlaps lower half speedometer electric starting farting Absolutely Ab vain rain f t I and lighting plugs plas and end ammeter 1 Wider and lon longer vate and deeper fashion at tU Arrow old and and n new spring contraction construction Indicated by arrow J. New springs pring much longer and more fl flexible Ue iM AXWELL Motor Cars are now equipped with a new and 1 improved windshield still longer and more flexible springs wider seats deeper and softer cushions flashlight i iI I gasoline gauge and oth other r equally important refinements To the generous value heretofore present per dollar than any other car car in they thi in the Maxwell l product these extra improvements im im- world provement have now been added J This too is the belief of the the the-th thousands This is in line with the Maxwell policy so policy so and thousands of Maxwell owners And and actual these beliefs are supported by widely a advertised not advertised not to change chande the facts We actually know that Maxwell in tangible In any essential detail but but to the entire history of the automobile automo automo- continue i improving provin it so that that it will within class always be a standard recognized product bile business no motor car car in in any constantly abreast of the best practices practices practice or at any price price has price has equalled the Maxwell of the industry in honest for dollar-for-dollar value Notwithstanding the superlative And if you will examine a Maxwell ride and sometimes confusing claims in it compare it with other cars consider that made in behalf of various automobiles v a are e its ts splendid record reputation and and past too will know it we restate our sincere conviction that that performances you Maxwell Motor rotor C Cr Car rS r more mon real value call or for IVr 8 t demonstration demonstration- 1 I Ii i UTAH IDAHO MOTOR COMPANY i Distributors TO SOUTH M MAIN IN Wasatch i 59 I EOff F. F O. O B 0 T Ol Deferred Payments If Desired I r 1