Show CANT CAN'T mOL FOOL WOMEN DECLARES CULCO MANAGER Do you know it itis Is almost impossible to palm off a substitute te for p p. well advertised advertised advertised ad- ad ad ad- article on a Woman remarked remarked re re- marked W W. v F F. Culmer manager of the Culmer company yesterday Culmer continued d Women demand quality products more than men They are sometimes slower in deciding what they want but once they have haye proved by actual use that a certain trade marked article is superior it is a waste of time to try to sell her anything else Men len are more careless or or else elsemore elsemore more easily swayed and the smooth dealer who is out of a certain article called caned for or has lias a substitute which yields more profit finds it comparatively comparatively lively easy to sell Mr Man the Justas Just as good as good kind Recently a woman who owns two cars and understands them too had occasion to purchase some lubricating oil in a nearby town She is an enthusiastic enthusiastic enthusiastic en en- I Cresta Oresta booster and asked for it The dealer started the Just just justas as asgood good talk and that is as far as he got She told him she wanted Cresta and nothing else He then admitted he was out of stock and suddenly bethought bethought bethought be be- thought he ne had some Run Z E Z Run in stock and offered that at as a compromise The woman knew E E Run Z Run was one of the Culco oils oils' but she also knew it was used for different cars and was not offered by us as the equal of Cresta and she again insisted on Cresta or nothing When the dealer thought he could I get her some Cresta Crests across the street she volunteered to go herself plainly herself plainly intimating she would not trust a dealer who had tried to trick herI herI herI her I I know of similar cases where men have accepted imitations and paid for for their too confiding nature by ruining I II Ia I a good automobile I I As a general rule women remember remember I ber bel names and trade marks and insist insist in in- on seeing them while men take too much for granted ranted I |