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Show .this newspaper. Remember that these concerns are spending money to get this vital information to you. It isn't much trouble to man to agree to a propositi,! carries a reasonable prosnp t " good profit. p ct f a ADVERTISING HAS 4 CHANGED WITH WAR On examining newspapers and magazines today, it is apparent that ads have changed. No longer do we find high pressure salesmanship. salesman-ship. Concerns are not bragging how good their particular commodities commo-dities are. Reading the advertisements is now almost as essential to the average citizen as reading the news articles and editorials. The ads are full of good sound advice telling you how to conserve var- j ious essential materials such as oil. Patriotic concerns sponsor ads advising people against hoarding, or advising them to buy defense bonds and stamps. Subscribers to the Herald should certainly read the patriotic ads in |