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Show Utah County Mattress Factory Complete Mattress and Batt Service! Only Factory In Utah County! We are not represented by any transient mattress mat-tress workers, but will call for and deliver without extra charge! Just Phone 345 Or drop ns a card 661 W. 2nd No. - Provo, Utah Protect your Precious Eyes! Be safe be sure! See the capable, registered optometrist here for complete eye examination on finest scientific equipment NOW! OU'LL BE TOLD FRANKLY IF GLASSES ARE NOT NEEDED! Manufacturing and Dispensing Opticians UTAH IDAHO OREGON WASHINGTON PROVO OFFICE -161 WEST CENTER ST. SAVE 20 to 40 on heating heat-ing costs in winter. REDUCE temperatures 8' to 15' in summer. You can Install Zonolit Insulation yourself in a few hours but do K NOW! We can fill your order now but may not be able to later. Phone for estimate UTAH SERVICE Phone 250 INCORPORATED i w "Scare" and "Shortage" Advertising What It Is, and What It Does The Office of Price Administration thus defines it: " 'Scare' advertising is that which tends, through fear of "future price increases, or , shortages, to induce the consumer to make speculative, advance purchases." Here's what it does: (1) Promotes Hoarding; (2) Creates Needless Shortages; (3) Hastens Rationing; Ra-tioning; (4) Hinders America's War Effort. Wise advertisers will not use such "shortage" appeals ap-peals to quicken sales as: "No replacements after these are gone;" "We can't beg, borrow, or steal any more for the duration;" "This material is practically prac-tically extinct;" etc., etc. Thinking, patriotic advertisers cheerfully join the Office of Price Administration and the Nation's Better Business Bureaus in discouraging "scare" advertising of any sort. The Nation's economic interests its vital home front urgently require it. "From All tfie Nation Cooperation" NATIONAL ASSOCIATION OF BETTER BUSINESS BUREAUS This publication, in cooperation uiith Government, business and consumers, has bought and paid for this advertisement in furtherance of the war effort. fessasp;; pi!;. '' i " ; ' e - rK 4 r I . --owrr-" v f ..V , ;W : i - .J " S'I'S ': - "I X 'i ' If the service rendered by your gas company requirements, but also provide gas service is not as prompt and ejjicient as you have for hundreds of new families; and, more learned to expect, we know we can count important, for military bases and Utah's on your understanding of these facts: booming war industries. You can help Many of our men have left our plants and b takinS extra care of your appliances; offices to answer their country's call. New avoiding unnecessary service calls; and workers must be trained. Materials are making sure no gas is wasted in your home, scarce. Truck mileage is rationed, and often k With your continued friendly coopera- it is necessary to "pool" service calls in the tion, we will carry on! same neighborhood. Those who remain FOUNTAIN FUEL SUPPLY COMPANY tO Serve you must not only meet normal Sales offices in Salt Lake City, Ogden and Provo BEBVIKG TWENTY-THREE UTAH C O VMP I T I E jf II FF. J" WAR AND PEACE i iM i i k r , - - "keep 'Em mmEmw" TliS nAflmOADS ASiE THE BAriOQN G?GrrEH5S |