OCR Text |
Show OFFICER OF WMC STRESSES NEED OF ADVERTISING The importance of continued newspaper advertising by employers employ-ers seeking to recruit workers was stressed today by W. L. Mllden-hall, Mllden-hall, Provo office manager of the War Manpower Commission. "The fact was brought to my attention," he said, "that certain employers have interpreted the new Priorities Referral Plan of the War Manpower Commission as limiting the desirability or needs for the use of newspaper advertisements adver-tisements for recruitment of male workers. Contrary to this interf-pretation, interf-pretation, he said, the War Manpower Man-power Commission sees a distinct advantage in the continued use of newspaper advertising as a medium medi-um not only for increasing the area's labor force, but also for providing information to workers in less critical labor markets of opportunities open to them." Mildenhall pointed out that advertising ad-vertising in many instances created cre-ated a desire among persons not previously available to enter essential es-sential industry. He also stressed the fact that in Utah there are no restrictions on the hiring of women who are not in essential industry which gives employers a definite new source from which to draw needed workers, up to the ceiling quantity quanti-ty they are allowed. |