Call letter selection used to be good, clean Another group of stations seems to be dispensing warm feelings; WLOV, WHUG, KBS. WJOY, KIND and WINK, Until recently, the process of selecting call letters was good, clean fun. The Federal Communications Commission (FCC), which supervised the assignments, had only a couple of rules: New call signs could not duplicate existing ones. Nor could they use initials of U.S. presidents, such as WFDR or WLBJ, or letters referring to federal agencies, such as WFBI or WCIA. Gpod Taste' The regulations also required that call signs be in "good taste. Though the rules did not elaborate on the meaning of "good taste, the policy was widely understood to By Ron Wolf Kmght-Ridde- r Newspapers What's in a name? In the case of radio and television call letters, the answer could be a geographical identification, a marketing concept, an expression of vanity or nothing at all. Among radio stations, there are KSUN in Phoenix, Ariz; WSNO in Barre, Vt.; WIND in Chicago; KFOG in San Francisco and KCLD in St. Theres Minn Cloud, WTAN in Fla.; KSRF in Santa Monica, Calif.; WSKI in Montpelier, Vt.; WFUN in Miami; KBET in Reno, Nv., end WIIN in Atlantic Clearwater, City, N.J. There is KORN in South Dakota, Nebraska, WCAR in Michigan and KOLA in California. KCOW in use prohibit spelled out sexual terms, common obscenities or certain parts of the anatomy. The taboo extended to abbreviations and phonetic spellings that were judged to be too close to the original As a result, the airwaves have remained as wholesome as Disneyland. For example, there has never been a radio station identifying it. well, you can imagine. self as That innocent state of affairs is now changing. Last year, the FCC authorized a station in Arlington Heights, 111 , to identify itself as WSEX-AM- , a designation that might rule have run afoul of the good-tast- e a few years ago. Since then, the FCC has decided to withdraw almost entirely from the . fun little-notice- tle disputes over call signs. The commissioners felt that too much of their time was being taken up with trivial administrative proceedings. Much of the case load involved arstaguments over "sound-aliketions in the same market using signs that are rhythmically or phonetically similar The National Association of Broadcasters (NAB), a trade group representing the owners of radio and television stations, opposed the total withdrawal of the FCC from regulation of call signs, but supported some of the specific changes proposed by the agency The broadcast . favored elimination of requirements that call signs be in good taste and that some specific call letters be flatly banned from ers business of regulating call signs In a ruling in December, the agency scrapped most of the rules and said it would no longer set- letters that of call Friday, March The Salt Lake Tribune use In its comments to the commission, the NAB reasoned that "a broadcaster choosing questionable call letters would have serious problems in gaining acceptance from advertisers and from members of the " general public The broadcasters argued that the FCC should continue to arbitrate but conflicts over sound-alikethe FCC rejected the idea. Instead, the agency said, such matters should be handled in the courts under statutes prohibiting unfair competition. Switch Approved Since the new regulations went into effect in January, the principal 16, 1984 Mil beneficiary has been the Gannett publisher of USA Today. Gannett had been trying for several years to change the call sign of its Denver television station, KBTV, to KUSA. The switch was approved routinely last month under the new rules. Co., Applications filed with the FCC under the new rules show no national rush toward suggestive or pornoe graphic call signs A couple of ques-tionabl- requests have been submitted, however. station in Idaho is seeking a call sign that is a homonym for a portion of the female anatomy and a station in Arkansas is proposing a childhood scatological reference. A WLBJ and WFBI are still up for grabs, however. W, (MtaRgjO UUtlSJ Saddle Shoulder Duofold Ragg Socks An outdoor classic with an absorbent 100 cotton inner layer nexl to a warm 65 cotton 25 wool10 nylon outer layer Men's sizes in assorted colors Compare at 22 95 REI Sale British Walking Shorts . Sweater Deluxe Gore-TeTaslan Parka REI rugged shirt feels soft as suede next to your skint The 100 cotton chamois gets softer with every washing Men's and Women's sizes in assorted colors Sale 13.93 Regularly 19 95 This REI REI Jacket Early Warning Blue Ragg Hat with REI Liner Sale classic hat, made even better with a liner of windproof, waterproof Gore-TeOne size In Gray Sale 8.93 Compare at 12 95 . White Water Outfitter and organized heavyduty waterproof bag In keep gear dry Sale Regularly 27 95 in Blue Optimus 323 Stove easy to set up tent protects up to three people against wind, rain, and snow In Cream Blue Sale 199.93 Compare at 248 95 g backpacking . REI Hideaway PFD Save over 50 on our personal flotation device In Yellow. Sale Originally 41 95 19.93 REI Insulation Pad I a Raft Trip, or Scores three-da- 35F y 10-spe- bicycle and a $50.00 REI gift certificate. Third Prize: A full set of REI Peak Value Luggage. rated to Short lg Long Strongest bug repellent available Sale 2.33 Regularly 2 95 Cascade Swiss Army Knife The essential backpacker's tool. 35.93 39.93 42.93 Regularly I Zephyr Sleeping Bag Ouallofir insulated modified mummy bag feels like Down, at a much lower price' Comfort rated to 15F Reg Originally 159 95 Long Originally 164 95 Name: . Sale 119.93 Sale 129.93 Flexi-Lig- Address: Light, City: State: at 22 East Brickyard Road in the Brickyard Plaza, Salt Lake City, before Saturday, March 24, 1984. REI 11 Drawing 32464. REI You 61 45 . . Sale e Spin Fly present to win. No purchase necessary. 49.93 REI Basic First Aid Sale 1 March 20 Only REI Pile Jacket Save on classic sweaters for the whole family! 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Junior sizes in Tan Rust Sale 14.93 Regularly 19 95 Lightweight Raichle Ecolites leather uppers, nylon leather linings, EVA midsoles and shallow-lusoles Men's and Women's sizes In Clive Tan Sale 54.93 Regularly 79 95 n g Raichle Calawahs Backpack in these boots made with waxed, uppers Men's and Women's sizes in Brown Sole 54.93 Ouginaliy 79 95 Designed like heavy-dutrunning shoes for bockcountry and around town Men's sizes in Gray Navy Compare at 49 95 ... 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Kit Quality Outdoor Gear and Clothing Since 1938 1122 East Brickyard Road, Brickyard Plaza Just off 13th East at 33rd South Salt Lake City Mon Tues 10 00 a m to 6 30 p m 1 0 00 a m to 9 00 p m Sat 930am to 6 00 pm 486-210- , Wed Thurs Frl 0 , ; March 18 only. 12 00 noon to 5 00 p m Quantities limited to stock on hand No dividend on sale Items No mail or phone oraers Sun Shop early' March 22 Only Kelly Sonora Backpack tent Spacious, sleeps two. Made of nylon with coated nylon rainfly. Weighs just 5 lbs 2 oz Regularly 149 95 Rugged, aluminum frame pack comes in four sizes for perfect fit Sale 119.93 Sale 117.93 n Navy or Green Regularly 46 95 You'll Wednesday, three-seasq- II Klettersack Coated, nylon Cordura' rucksack Is great for climbers and skiers, and also makes a fine day pack Colors: II More Sale Items! March REI I . Plastic box holds basic necessities Sale 6.93 Regularly 8 95 These items will savings, on the following days only. Ragg Crew Sweater Rod Compact fiberglass rod accepts Expandable stainless s'eel grate Sale 5.93 Regularly 7 95 Plus Four-Piec- Save On Daily Specials be available at super need not be March 19 Only Laprade Ossau Ice Axe REI Anodized cm. Regularly 39 95 split-leath- ht or spinning reels Regularly 19 95 Backpack Grate ZIP: Bring to Cooker compact gas stove includes cook set Regularly 14.93 Handy little light clips to anything Sale 2.93 Regularly 95 Svea 123UR Stove with Sigg Tourist Sale 21 00 Ski N Sport Glasses Assorted lenses in assorted colored frames and designs With Polaroid lenses Sale 5.93 Originally 15 95 Junior sizes Sale 2.93 Origmolly 9 95 With nylon frames Sale 5.93 Originally 15 95 in Blue YES! want to enter the REI Grand Opening Sweepstakes. Please enter my name!. REI Jungle Juice 100 ...Sale 37.93 Sale Regularly 49 95 Sale Regularly 52 95 Sale 2.93 hooded jacket absorbs insect repellent to ward off bugs Comes with Jungle Juice repellent Sale 19.93 Regularly 25 95 for the - Regularly 45 95 Sale . Mesh, . bag is comfort 35F Rectangular cut Hollofil' raft trip for two in Dinosaur National Monument. First Prize: $392.00 worth of camping gear and an REI gift certificate for $75.00. Second Prize: Novara Veloce A Comfort rated to young hiker Regularly 49 95 3 95 Jungle Jacket Nomad Sleeping Bag of Other Outdoor Prizes! Grand Prize: Sold per foot in assorted colors Sale .10ft. Regularly 19'ft Sizes- The larger version of Camera Bag I, with a zip and buckle top flap and carry handle Colors Smoke or Black plug and spout mean no Regularly Scout Sleeping Bag REI Win Standard Organize and protect camera equipment with bog of tough oxford cloth Colors Smoke or Block Sale 29.93 Regularly 39 95 REI Super Pour Spout mess1 Foam pad protects you from bumpy and cold ground Short Originally 4 95 . .Sale 3.53 Sale 4.53 Reg Originally 5 95 Long Originally 8 95 . . .Sale 6.53 . 29.93 Sale Sigg Fuel Bottles d 21.93 for Save 25 on aluminum bottles with plastic screw caps In three sizes. 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Sale 17.93 Compare at 29 95 A Bike shoes of leather and nylon Boy's and Men's sizes in Gray Minor cosmetic flaws will not aftect wear If Sale 15.93 perfect 28 95 REI Oval Carabiner if Compare at 49 95 Standard D stainless steel pins Regularly 4 25 e 10.9311.93 29.93 Holds 6,000 lbs Aluminum alloy with you run or cycle at nighti fabric senos light back to the source, so you're easily seen by night drivers Unisex sizes in and colors Gore-Te- x 109.93 Sale Jacket Essential Sale with Very strong for rock or ice climbing Size 11mm x 45m Compare at 96 95 . . Sale 77.93 Size: 1 1mm x 50m Sale 84.93 Regularly 105 95 ... REI in Navy Mammut Aroflex Classic Rope Stay protected in nasty weather with this taslanGore-Tejacket Unisex sizes in Navy .Sale 79.93 Compare at 115 95 Unique fabric whisks moisture away from your skin, on to your second layer of clothing so you stay warm and dry. Great for active sports! 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