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Show The wise buyer, unless he happens to be a thoroughly qualified expert in the field in which he is making purchases, purchas-es, buys labels. He buys a name which he knows stands for, quality and integrity a reputation gained over many year; through the production of an article or a service of unvarying unvary-ing excellence. That's true of food products, of clothes, of watches or automobiles or guns. We have learned that it's usually bet ter to pay a little more, when that is necessary, to gel something we know to be the best, than to buy somethir.) the salesman represents as being "just as good." Most of us have had sad experiences with products falling in the latter category. We have found them to be expensive . any price. |