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Show I CHEVROLET MOTOR CO. SHOWS LARGE PRODUCTION DETROIT, Mich., February 20. Production of the new 193 4 commercial cars and trucks by the Chevrolet Motor Company in January exceeded 23,000 units, with propects that the same or a higher rate of output would be maintained in February, March i.nd Apvil, according to William E. Holler, general sales manager. Original projections for 193 4 were considerably above the 193 3 output, but the rate at which retail re-tail orders are being booked by dealers indicates that even the larger 1934 quota will have to be revised- upward, Mr. Holler stated. He pointed out that of some thirty companies building trucks, the output of Chevrolet from the first of this year to date exceeded the total of 1933 production pro-duction of every other manufacturer, manufac-turer, with but one exception. "Our January sales seem particularly par-ticularly significant to us because be-cause they furnish an index of the trend of general business. A truck represents a capital investment invest-ment on which the investor expects ex-pects a definite monetary return. The fact that he is willing to pay out money for new equipment now indicates his belief in sufficiently suffic-iently improved business to warrant war-rant the investment. "The current rate of truck sales also means the retirement of much obsolete equipment retained re-tained in use during the past few years through economic necessity. Much of this equipment had reached an age where it was no longer safe on the highways, and where the cost of maintaining it in operation" exceeded the interest inter-est charges and maintenance and operating costs of new equipment. equip-ment. "This replacement of obsolete equipment, the enlarged market due to general business improvement, improve-ment, and the enormous special demand created by reconstruction reconstruc-tion activities, has adder greatly to our truck prospects for the year." |