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Show of every Utahn to be courteous, helpful and friendly to out-of-state visitors. Spotlighting ; UTAH The fastest growing business in the United States today is "catering to the vacationist," says the U. S. department of commerce. The 'department says that vacationists will spend in excess of $fi,0i)i),000,i)0(), t h e amount spent in 1010 by the same group when domestic travel was unrestricted and accommodations ac-commodations readily available. Travel experts however( those who have made a detailed study of the vacation and cravel business busi-ness say that vacationists may soon he spending $10,000,000,000 a year and that even this year the national expenditure may reach the ten billion mark. ' Who Is The Vacationist? The answer is enlightening, he comprises more than four-fifths four-fifths of all persons employed in private industry and 97 per cent of all office workers in the tuition In addition, '.over 85 per cent of all union workers have vacation clauses in their working agreements as compared compar-ed with a 25 per cent coverage in 19-10. In actual figures, about 30,-000,000 30,-000,000 American workers in many lines of business are now eligible for paid vacations. This figure does not include business busi-ness proprietors, professional persons, and other groups no' classified as wage earners who normally take an annual vacation. vaca-tion. What We Know About Him Where will all these people i go? When will they go. and what will they do'' That de-i de-i pends on three factors time, 1 money and inclination. W6 know that nearly SO per cent of all people take their vacations vaca-tions in the summer. We know that of all vacation sports, swimmine is the most popular. Wp know that many men like fishing more thnn n'wthincr else, but women don't. We know that a crnnd manv rnpn i like to so off bv themselves, hot that women like to go where thorn are plPntv of men. "Pnmfvi" rp more important im-portant to wnmon than thev are to men. Wp know that an ocean, lnkp or niintn'n stream plnvs an importf"!-. nar in pvpi'v vacn inn nlm- that schnnl tpnnViprq who hove ton WPpt'c vncnf'Pn n-a tho ii-nrM's ( best traveler": that lenatment i stores and speciality shops in ; the home town usually get a sizeabte cut of the women vacationist's va-cationist's dollar, because no woman ever has enough clothes or the right clothes with which to start a vacation; that the man of the family spends his money on cameras shotguns, fishing gear and outboard out-board motors; that a large percentage of our people do their vacationing in the family car; that during the vacation this car keeps rolling and the owners spend their nights in tourist homes, motor courts and hotels; that the growth of motoring, especially to the west has been extraordinary; that the U. S. has 159,846 tourist tour-ist cabins distributed among among 13,521 auto courts with enough beds to sleep the entire population of Wyoming if they should all decide to hit the trail the same night; that the average tourist - automobile carries car-ries three passangers; that the average expenditure per person per-son is about $5.00 per day or $15.00 per car; that the motor vacationist's va-cationist's dollar is divided up roughly as follojvs: 20 cents for gas and oil; 20 cents for food; 20 cents for merchandise and 20 cents for entertainment and miscellaneous items; that vacations vaca-tions with pay are revolutionizing revolutioniz-ing the recreation habits of the nation. Effect On LTtah The answer is determined purely by the per centage of vacationists va-cationists who are attracted to Utah. If the state of Uah, through national advertising and publicity, only attracted one forty-eighth of the vacationists vaca-tionists of the nation, the amount of money left by these visitors could total over $200,-000,000, $200,-000,000, an amount comparable to our industrial income. Such ( a sum would act like a shot of I economic vitamin B, the effects of which would be felt by every community in the state. What Other States Get By way of comparison, in 1940, New York led all states in getting her share of the national na-tional tourist expenditure, a sum of $677,000,00. California came next, garnering from the tourist the magnificent sum of $541,000,000. Utah near the end of the list, was benefitted to the extent of only $37,00,000, a mere drop in the bucket, an amount even less than taken in by her sister state, Idaho. The Tourist Dollar The problem of securing a larger number of tourist dollars for Utah has been carefully studied by the Utah department of publicity and industrial development de-velopment who is fully aware of the fact that the state is blessed with a list of scenic attractions at-tractions second to none. Some of the answers to the problem are listed as follows: the carrying carry-ing out of a national advertis-. ing and publicity campaign; the establishment of ports of entry at every gateway into the state for meeing the tourist and giving giv-ing him full information relative rela-tive to the state's attractions; the elimination of the present hotel, motor court and tourist home bottleneck by encouraging encourag-ing the construction of additional addition-al accommodations to meet the demands of motor travel traffic; traf-fic; the improvement of state highways and the construction if new roads so that motor tour-:sts tour-:sts can reach the state's scenic attractions; the establishment " state parks as an added tout ;st attraction; encouraging the establishment of better cafes i and eating houses; the education |