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Show In My Opinion ...Mil, r jr" " ! - V- .: Twice president of the Sugar House Chamber Cham-ber of Commerce and a respected member of the community for many years, Sidney J. Ottley this week writes on the value of GOOD WILL to a community. A man of inherent good will, Mr. Ottley is ably qualified to write this week's "In My Opinion." 1 By Sidney J. OtUey WE SUGARITES speak with pride of our city within a city, and rightfully so; but the real wallop comes when our friends from the outside volunteer complimentary remarks concerning con-cerning the solidarity the friendliness and the general Good Will they experience in visiting and transacting business in our com munity. GOOD WILL that's the word, one of the most beautiful and most abused words in the English language. According to Webster Web-ster (and I agree) it means "Jdndly feeling" The value a business has over and above its stock in trade. That's it, the apparent value of our business over and above our stock in trade. That's what touches people above the checkbook line and warms their hearts and makes of them real friends and comrades in boosting the home community. That's what makes folks return again and again to bask in the sunshine of fellowship and friendliness which is unmercenary and genuine. AYhy Are We in Business After all, why are we in business? Why do we sell, buy and barter? To earn or save more dollars? Yes. To build bigger and D better business places and homes? Yes. To have wider and brighter streets and better and faster automobiles? Yes. But better still, isn't it truly exhilaraing to meet on every corner, people peo-ple who want to say hello; who want to tell you about the service you rendered them or to express gratitude for the patronage of your place of business or just want you to know you are a friend? It is a grand and glorious feeling to know that one really belongs to the community in which he lives and works. Is not that the desired summation of what our daily effort should attain? When life terminates, other values fade with the mortal passing pass-ing and one's success as a maker of dollars or a wielder of power, passes gradually but surely into oblivion and the gains of a lifetime life-time become the spoils of his successors. But not so withthat effervescent ef-fervescent something called friendliness or GOOD WILL. It carries car-ries over into the lives of the thousands who have called him friend and bolsters them to wield a power for good in a selfish, greedy, grasping, power-sick world-Tradition world-Tradition of Friendliness to Uphold Businessmen and residents, alike, in our beautiful Southeast, have it within their power to uphold and sustain the tradition of a hundred years of community life around this once suburban Oarea. The friendliness of a generation gone is still present in the hearts of the second generation and we who have come in from the outside have absorbed a part of that spirit and proudly acclaim ac-claim that the pioneer efforts and ideals of our fathers must not die. GOOD WILL that value of business OVER AND ABOVE OUR STOCK IN TRADE. WOW what a value to the buyer, the seller, to the man on the street or in the home. A value to be remembered after all thought of price and profit have passed into forgetfulness. Can we put price and pomp behind the screen of good fellowship and fill this Holiday Season with good will toward men by estabishment of good will among men, here, as a radial point toward all the world. A VERY MERRY CHRISTMAS to all of us from ALL of us in the Southeast and to ALL the world. |