OCR Text |
Show The Friend Of Thrift In foreign countries Americans often have the reputation of being a prodigal people. But the life insurance in-surance industry's statistics paint a very different picture. Policies in effect run into an almost al-most unimaginable total. This total to-tal Is not made up by a number of large risks but, for the most part, of one, two and five-thousand dollar dol-lar policies. The large policyholder Is but a drop In the bucket so fat-as fat-as the insurance companies are concerned. The institution of life insurance Is made possible by the millions of thrifty Americans of modest means. In the last three years our citizens citi-zens have gained a new realisation of the soundness, the safety and the necessity of life insurance, not only as protection for themselves and their dependents, but as a gilt-edged Investment. Every policy In every legal reserve life company is as good today as on the day it was purchased, whether in 1928 or 1898. Changes in commodity prices, the rise and fall of industrial activity, ac-tivity, market fluctuations these matters affect its safety not one iota. |