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Show History In Ads Newspaper advertisments mirror the life of the community and of the times. From them posterity may get a graphic picture of present day customs and manners. At this season one may learn from them the popular styles in ladies hats, shoes and dresses, that men are wearing wear-ing straw hats and summerweight suits and plus fours, that the summer's lounging will be done in porch swings this year, that the radio and phonograph phono-graph are popular sources of music, widespread demand, that furniture which a few years ago only the very rich afford is available for- the average home, that there is a large market for automobiles and that closed and open sport models are most popular. The phonograph record ads tell the kind of music .the nijority wants most. The advertisments of the meat markets and grocery stores reflect what the public is eating. Theatrical adver- ; tisements reveal the state of the sta?e j and the films. Real estate, escurities and bank advertisements show where i surplus dollars are being invested. And ! resort ads tell the story of the modern vacation. But this vast fund of knowledge co -. tained in newspaper advertisments Is more valuable as current history than as ancient history. It makes keeping up with the times a simple malttr. re- i quiring even less than fifteen minutes a day. Moreover, there is no other practical way of keeping posted on the things being produced daily by the magic of modern manufacturing to make life easier and happier. |