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Show Al) ERTISING AIDS FA KM Kit Few farmers have taken advantage of the' opportunities afforded by advertising. ad-vertising. From. I he. very nature of their business, advertising is probably prob-ably not so important as it is to merchants or other business men.' However, under certain circumstances circum-stances advertising is just as profitable profit-able to farmers as to merchants. Of course, it would not be profitable, to advertise corn, hay, wheat and various vari-ous other products of that nature immediately im-mediately after harvest or w hen other oth-er farmers had vast supplies on hand. But it would pay to advertise 'seed corn, seed wheat, purebred ilive stock, garden crops and various other farm products in which a fanner might care to specialize. An instance where advertising would have saved money was brought out during a farmers' meet lug conducted con-ducted by the University of Missouri college of agriculture recently. It was learned that one fanner bad been hauling corn twenty miles to market and that another farmer three or four miles away bad been buying corn at the same market and hauling it home. In this case an advertisement advertise-ment by either one of the fanners would have saved both of them the expense of a 4h-milc trip with each load of corn. In another Instance a fanner who had calves to pasture spent four days in riding over his county hunting for pasture. At the end or his search he round pasture on the farm of one of his near neighbors. neigh-bors. Iti this case an advert isenienl would have saved considerable (hue for him. |