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Show MAXWELL CAR IS BIG SUCCESS OF PAST YEAR Maxwell Company, Detroit Puts Out the World's Biggest Auto Adv. .Enormous Production of Maxwell "iios'1 Planned for Coming-Year Coming-Year (JO.OOO Cars to j Be the Output We are printing in another section of today's edition, the largest automotive auto-motive advertisement that has ever appeared in a newspaper. This ad-vertisiiient ad-vertisiiient of the Maxwell "25" $750 car, is known in newspaper parlance as a "double-truck" and is seldom used except by the biggest motor car manufacturers. Some idea of the tremendous cost of the Maxwell advertising ad-vertising campaign can be gained when it is known that 2,000 news papers pa-pers or a total of 4,000 full pages of newspaper space are being used at one time. The success of the Maxwell "25" 5750 in the past year has been one of Hie leading topics of conversation in the automobile world in the past fev months. No other motor car concern has ever before built and shipped 30,000 cars in the first year of its existence. ex-istence. As will be remembered, the present Maxwell Company took over the assets of the old United States Motor Company over a year ago. Cais were lirst turned out in small quantities in July 1913, and the production pro-duction has jumped ahead until Maxwell Max-well factories are now shipping 200 cars per day. A Trained Organization Probably the best reason for the phenomenal success of the Maxwell product beyond the wonderful value offered in the $750 car, is the organization organ-ization and factories of the concern. Five big factories in the cities of De troit, Dayton and Newcastle, form the chain of manufacturing units where every part of the Maxwell"25" is built. The combined Iloor space in all Maxwell plants amounts to 2,684 1)48 square feet and the land occupied occu-pied by buildings is 241.5 acres. The .olaKiiumber of men employed when the factories are running full tilt it 15,000. To appreciate the huge scale on which Maxwell cars are manufactured manufactur-ed it is necessary to personally visit one of the factories, where the cart are being turned out. Solid train load shipments of motor cars some of them 30 and 40 cars in length to a single dealer are common sights a. the Detroit plant of the Maxwell Company. To accommodate this heavy shipping, an immense loading platform runs the full length of the (continued on last page) (continued from first page) factory building and cars are shipped at all hours of the day. One of the interesting features of quantity shipments ship-ments is the manner in which freight car space is economized by the "double-decking, operations." By removing remov-ing the wheels from the automobiles, and building sub-platforms in the cars, 'it is possible to ship six automobiles automo-biles in a thirty foot car and eight in a 40 foot car. "Safety First" As a measure to prevent accidents and the safe-guarding of human lives the Maxwell Company has built testing test-ing tracks on its grounds at Dayton and Detroit, and no car is allowed to leave the factory precincts. This does away with reckless driving through the city streets and at the same time affords an equally severe test to the car. "Safety First" methods are carried out to the last degree in the factory buildings. All dangerous machinery machine-ry is provided with safety guards and every precaution is taken to protect the lives of working men. Prevention Preven-tion against fire loss is obtained through the installation of an automatic auto-matic sprinkling plant covering all plants. In addition to the safety devices, every care is taken to provide healthful health-ful working conditions for the thousands thous-ands of Maxwell workmen. At the Detroit plant, a finely lighted restaurant res-taurant covering 6,000 feet of floor space affords excellent food, at a price slightly above cost. Facilities for taking care of 1,000 men are provided provid-ed for in the restaurant. Rip-id Inspection One of the greatest surprises to the average layman who is visiting a big automobile factory for the first time is the amount of care used in the construction of cars. To the average man, quantity and quality do not seem to belong together. Yet when he visits the big Detroit plant of the Maxwell Motor Company he finds one of the biggest departments turned over entirely to the Chief Metallurgist Metallur-gist and his staff. Here every particle par-ticle of material that goes-into the makeup of the Maxwell "2 5" is carefully care-fully tested out before being approved approv-ed for production purposes. Special tests are provided for both the raw material and the finished products such as axles and springs. Finished parts are allowed to pass only after the most rigid inspection. With these unsurpassed facilities it is not surprising that the Maxwell Company has jumped from sixteenth piace in the automobile industry in 1913 to fifth place in 1914. It is confidently con-fidently predicted by men in close 'ouch with industrial conditions that the Maxwell'Coinpany will be in second sec-ond position when the 1915 campaign is under way. It is quite generally known that Ihe Maxwell Company has planned a production of HO, 000 cars for 1915. The men behind the Maxwell produc- tion are thus early preparing the field for next years business and it ranks as a certainty that the Maxwell car will lead the field during the coming season. |