Mt. Pleasant Pyramid | 1945-10-12 | Page 4 | And so Again the Early Brids Got the Worms

And So Again the Early Birds Got the Worms Morris Gcst, the theatrical producer, pro-ducer, was a genius when it came to thinking up effective publicity stunts. "I think I'll put an ad in the newspapers announcing the fact that tickets will be on sale at our box office at 5 a. m. tomorrow," he confided in a friend. "It sounds crazy," reproved his companion. "What's the idea?" "I want people to think our show is such a smash hit that if they don't get tickets first thing in the morning, they'll be out of luck." It worked out, too. Next morning morn-ing at the crack of dawn patrons stormed the box office and bought out every ticket in the house!