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Show SAN TAIN TOY CONSPIRACY! Boys and girls who longingly look into Ogdcn toyshop windows are victims vic-tims of a gigantic swindle a swindle perpetrated by grownups and ald d by Santa Claus. Christmas toys arc no longer for fun Nowadays they are largely made for educational or health-building pu rposes. "Winn I first went into the toy business 3l' years ago in New York." says Adolf Reif, now, known as the buyer for one of Santa's biggest supply sup-ply bases, "a toy was a plahlm,-. a gim-crack thai was cheaply ma li land soon smashed. But today, look!" His hand swept over his domain where counters and counters displayed display-ed toys priced at from five cents to hundreds of dollars THEY'RE PR ACTICAL NOW "Nearly all the best sellers have j educational or muscle-building characteristics. char-acteristics. "Toys of today are . substantially uilt." 1 He pointed to a row of doll car-I car-I rlages. They were exact duplicates of real baby carriages, only smaller. Getting back to the swindle: A bright little fellow was pedalling a fire engine around the sjjfcwroom. But the smart salesman got rft" order by telling the mother Freddie's legs would be built up by the exercise I ST l HMi, MM I -The youngster whoso nose was f lat-1 tened against the window didn't know It but he was taking a sugar-coated course In animal study as he gazed at j exact replicas of elephants, tigers and i lions. There are games to teach every-1 Taking a bu gar-con ted course in animal study. thinp; from geography to baseball; outfits skillfully planned to Instill Ici-sons Ici-sons In weaving or drawing or chemistry; chem-istry; building and mechanical sets to coordinate eyes and hands. An old-fashioned father on a Christmas Christ-mas shopping trip summed It up: "I can't figure out whether children chil-dren are now expected to work while they play or play while they work. Have schools swiped ideas from toyshops, toy-shops, or have toyshops copied schools'" |