Ogden Standard-Examiner | 1922-02-19 | Page 3 | Made Fortune by Eskimo Pie

MADE FORTUNE BY ESKIMO PIE! BY ROY GIBBONS. CHICAGO. Feb. 18 Christian K Kelson came to Chicago and Omaha 15 months aso with 19 cents and an Idea. Today the 19 cents has grown to a steadily Increasing fortune of six fig urrs It will be well over a million be-1 fore Nelson pays his income tax. j What did ll? Tho idea! Nelson's idea was to cover a square of cold ice cream with a layer of hot chocolate, thus making a confection with real ice cream inside. He got that Idea while he was man aging his father's ice cream plant out In tinawa, Iowa. And he furthered it J while he was sludvlng chemistry at college. When he was graduated he peddled I the Idea around from ice cream fac fory to ke cream factory Everybody' laughed at him "Cover cold ico cream with hot chocolate" Man, you're crazy!" they would av But Kussel Stover, manager of an Ice cream plant at Omaha, was differ lent He thought Nelson's idea could be put over And together Stover and Nelson did put it over That's v.by you see a big yellow sign adverilalng "Eskimo Pie" in your coniec mum r store window' For Nelson s the Inventor of E-kimo pie. Nelson is nut making it. His company, com-pany, composed of himself. Stover and others, is selling licenses to firms in other cities to manufacture the con fcctlon. Today more than 1,000.000 Eskimo plea are being eaten dally. And Npl son s company gets 5 cents royalty on every dozen pies. And Nelson is busy with an adding machine tryjng to figure up his income. in-come. "Don't lose heart." Nelson advises others. I kept at my hunch and plug ged that's why I succeeded "Just don't give up. It seems to me that too many folks are only too anx lous to tell the world they are licked."