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Show r "7 HI The Last Chapter f Women ofttimes take a peek at the ending of a story before they U get started-they want to know 'The End" at the beginning. v. I ' . Theres a lesson for men in clothes-buying in that. I Si Think of uthe last chapter" when you buy your Spring Suit; what I rs you pay at the beginning isn't I I ; ' . nearly as important as what ' J ' J 1. 'Wg they cost you in the end. , mS "','' Clothes - H I'liifj. are not the lowest priced clothes fl fff'HlMllw intheworldonafirst"costbasis' ' ' fl . VI Ili'il srxsr i ? ilMW If I'l if ' W station of a third of a century for J I '"ft'tjiJi- III "f II' ' LrA il tne enduring qualities that can I I II ,j jjj. ' J II hS " come only from costly tailoring. j - I I fr" ill -:l ' Prn styles-ready. ' J - iHlJfilt' Golden Rule : I SmssBMssscl Mercantile Co. - ' J rrZ-lT?r.r7fTXT '.i ml m.-f i i iii tM I , -rr-nrrTr M , rlTrw ilifiJU. I I II I III ITTTn i II I I I ulfcWIHIll laii" 1 K I MALLORY I' 1 1 HAXJ3 I A MILLION I I BDteiv wear I ' H j MlloryMts I I lowered , t 'JBj iheip qtmliity I m -BOKWi"tfer M KowIiiK n m I Ikatve been. I I foriprin I Brown-Carlson I Trcscder Co. I Nl j BEST FOR HOME SHINES I J&W$sry rEnsv mm.m, ffl SAVE THE LEATHER . , MfWs Hi BB " THE BIG VALUE PACKAGES ; j Km j SfS: 2 In 1 Shoe Polishes keep the leather soft and pliable and their . f." H & ::;::: j i ' X. l . . - Wftri 1 ffif I it m I I i S 'm I use double the life of Shoes ( IH I Km! 1 Bil I I wi IjfiSi. I For Black, Tan, Ox-Blood, Dark Brown and White Shoes . -vwtejB-. n .1 |