Ogden Daily Standard | 1916-12-02 | Page 13 | Maxwell finds Big Market for Light Delivery Car

MAXWELL FINDS BIG EI FOR LPT DELIVERY CIH The great increase in sales of commercial com-mercial chassis by the Maxwell Motor company is a reflection of the extent to which the automobile is invading the light delivery field. It is an in-uication, in-uication, too, of how the merchant whose delivery service requires a light, speedy vehicle is coming to the realization that in the motor car lies tho best solution of his delivery problems. prob-lems. - "The horse as a factor in light delivery de-livery systems is a back number," said a Maxwell dealer. "This is true not only in the cities, but also in the rural districts, where traffic congestion cuts no figure. Merchants realize that the motor car delivery is swift, sure and economical." Figures have been compiled by experts ex-perts on delivery systems to show that in a period of five years the merchant mer-chant effects a saving of more than $5000 by supplanting the horse-drawn vehicle by the motor delivery vehicle. Any progressive merchant is willing to add $1000 to his profits every year. "Then, too, the merchant has the added advantage of having bodies built according to his own specifications specifica-tions and his own taste. The Maxwell chassis comes from the factory all wired and equipped and ready for the body to be fitted on. "My experience has been that the light delivery field is especially profitable, profit-able, because it invariably results in re-orders. The merchant who orders one delivery vehicle as an experiment soon finds how practical and economical econom-ical it is and immediately he orders enough motor vehicles to take care of all his deliveries. "The following is a partial list of businesses that are now using Maxwell Max-well commercial cars. Throughout the country they are being usd by laundries, cleaners and dyers, grocers, florists.tea and coffee merchants, department de-partment stores, decorators, plumbers, meat markets, retail paints, retail hardware, bakers, clothing stores, dry goodsstorcs, ice cream (retail), men's furnishing stores, hatters, boots and shoes, rug weavers, jewelers, milinery, retail dairies, towel supply companies, upholsterers, sewing machine agents, cigar manufacturers, barber supplies, plaiting companies, printers, tailors, sporting goods, photo supplies, artificial arti-ficial flowers, adding machines, dental den-tal supplies." oo