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Show HUDSON BOOK HELPS SALESMEN The Hudson Motor Car company J has compiled into book form the week- I ly salesmen's lessons which ran for weeks in the company s house organ, or-gan, for distribution to Its dealers. The title is "Letters From A Successful Success-ful Hudson Dealer to His Son." The book is illustrated. Each letter discusses dis-cusses various phases of motor car selling, management, rules of conduct, con-duct, banking, advertising, arranging show rooms and displays, service, etc. The book is in reality a miniature encyclopedia en-cyclopedia of interestingly told facts relating to the broad proposition of sales and sales management. While It is directed in particular to the dealer deal-er in motor cars, the treatment is such that the information given is applicable ap-plicable to many selling problems. The author of the letters, now made into this book, is an authority, and the talks have the clarion ring of one who knows. This volume makes a valuable addition to any library on salesmanship. oo |