| Show AUTOMOBILE MANUFACTURERS TO LAUNCH INTENSIVE SALES EFfORTS IN SMALLER CITIES Executives ExecutiVE'S In the tn- tn industry In Industry I d who soil nationally are now planning more Intensive intense e sales et- et effort ef effort fort tort In small towns and rural dis districts dis- dis districts where 10 9 O per cent ot of all re- re retail retail tall re-tall tail sales are made Today there are hundreds ot of concerns rated as national distrIbutors distributors distributors who are int In reality omy se- se securing se securing curing localized sales says sas s a re- re report report re report port just lust Issued by the Automobile Prado Journal Great trading balances may bG be maIntaIned In the cities titles but much ot of the tho wealth on which purchases are made lies outside the ot of city Influence It Is In this out out- outlying outlying out outlying lying market that the next bIg sales campaign will be bo staged RETAIL Sales In 1923 of ot new nC motor ve- ve ve vehicles hides parts and supplies and ser ser- serIce service ser service I vice Ice labor will be nearly a sum greater oy T y BO so per pel percent percent cent than the value of ot all gold and er coin within the nations nation's bor- bor borders borders bor borders ders This total will be made mada up as follows Motor vehicles Replacement parts accessories and service ser ser- servIce ser service vice supplies Operating Operating- Service labor Total T It if wo e except essential food tood pro pro- products products pro products ducts the automobile Industry In all Its ramifications can well ell be consIdered Americas America's great greatest cst market mar mar- market mar market ket bout J About 15 IS per cent of ot the people to In the United States StattS live In the twelve cities having over Inhabitants each Cities with pop pop- populations populations pop populations ranging from to collectively account for tor 10 5 6 per cent Approximately 16 4 per cent of ot the population Is In towns of ot to About Ab ut 67 57 6 er cent or nearly two two thirds ot of the total live Uve In rural districts ot of small towns under population population population lation Considering the distribution of population only therefore It ap- ap appears ap appears pears that the balance ot of sales salt poo- poo pos possibilities la is substantially In ta favor or ot of the small town and rural ruml territory BIG DIG CITIES The Iho approximate value of ot all physical property In the United S at Statue 9 at the tho end of ot 1922 was as about OOOO OOOO Of Ot the above total about 2211 I might be cla classified un- un under under un under der the tho heading Private Proper Proper- Property Property ty Analysis of ot the distribution of this thle private i property shows that lot 58 8 per cent of ot It t valued at Is located In rural dis- dis districts districts dis districts and small towns under 10 10 10 1 1000 population while only 46 2 per percent cert valued at 1041 is In cities of ot over populo populo- Public property valued at 16 16 and public and semI semI- semi public utilities valued at I bring the total property valuation for tor the nation up to binco bince nearly 64 54 per cent of ot the wealth of ot the tha nation as represent represent- represented represented ed by property properly values Is located In small towns and rural districts It ItIs Itle ItIs le Is apparent that the tho purchasing power of ot those communities is hI greater than tor for urban communities communities ties 8 The registration of ot automobiles Is one of the tho best beet Indications ot of I the extent of ot the market for Cor auto auto- automotive auto automotive I motive products Records complied compiled ed od at the tho end of ot 1922 showed th that t passenger cars Were In operation In n the United d States at that time t Of Ot that number or less than 9 per cent were ere registered from cities having haling ha Ing a II population ex- ex exceeding ex exceeding Approximately 1 1 1 were In cities clues having populations pop pop- populations pop populations between and Nearly were ere la In towns to and cities with populations j between and Over 60 per cent or In round figures 6 wore sera registered nom rural rural rural al districts and from small towns having a population under IN TOWNS TOWN 1000 1 Records shows that there thero are dealers In automobiles and I l cars ears In the States Of Ot the tho above number 2466 2486 are In large largo cities having a II population over are located In cities with populations between and are oro In cities with population between 10 and A total of ot 26 26 are In towns with populations pop pop- pop populations less leea than Nearly early t two thirds o of ot all ll o oar lr and I truck dealers are located in small I towns There are ore shops notor motor vehicle service In the United I States Of Ot these or 4 43 per percent percent percent cent are operated In conJunction with car dealer while or 67 per cent cont are called areso-called called so-called Independent shops Less Lees than 10 per cent of ot the to- to total total to total tal or shops are located In InI cities with populations exceedIng I about are arG In cities with populations between bet and are ar In clues cities ot of I 10 to population 37 37 or nearly 60 per cent are ue In population small towns under tion The TIle demand for tor service Is chief chief- chiefly chiefly ly Iy In small to towns ns and rural districts because moro more than half halt of ot Amer Amer- America's America's ica's car registrations are In such districts There Thero are dealers who I handle automotive supplies and equipment equipment Of Ot these or over 40 per cent are arG car dealers who carry a line of ot supplies as WI I a apart part of ot the business and 36 handle accessories and supplies os as asa asa a main line About 8 3 per cent or 6 E ore are located In big cities with over are arc to In cities of ot to are In cities of ot to are In small towns tons with less than population The mall all town Is the great re- re retail tall re-tall tail tolI supply market of ot America oo- oo 00 |
