| Show advertising QUACKS HARM BUSINESS AND SHOULD BE DIS discouraged COURAr ED BY PV P V ALL one of our trade papers last week contained an article on an baack nack advertis pre r which contain contains mady pertinent point points much lluch of it doe does not bit any where locally but there an art pail pails which come close homo home to eveirl price men who fall for most every funny stunt that comes along an I 1 a mg that adver tl ti ing doe does not I 1 ray ay the writer of the article stated that there were ai as many quack new newspaper men who pulled nn un ethical stunts aa as there are merchant merchants who fall for them in and he be ha has lots lot of gnad g nad nd for hi his state statement mint the probes ion sion attla a cleaning or a teaming of abany of its it member members regarding oine soine of the quack advertising foolishness pulled within his locality in recent rent lawtis the writer of the article men dois the following recently a petite clever polish g girl irl perry and batavia and so cured 4 upward ards of 1000 worth of ad ver from frow lofti ori or I busl outines ou tines nest me men she had bad A stereotyped form of editorial l as she he called it t bog boosting stIng the merchant and exalting his hi friendship for tho the polish race in other words the she emphasized race and a foreign lan ian guage tangue according to her up peal none of the advertising waa was to cost anything 1 but the merchant if he chose might buy or copies of the paper printed in an outside city at five cents to even seven and one half cents a copy the editorial was to be print od ed in polish and nearly ever every y editorial was identical simply the firm name he be ing changed borne soma of the business men cooper abing with the himber L of eom merre mere refuse I 1 to buy the advertising or extra papers until they coul I 1 get a report us u to the of the a avas asser cr or Tiro viro moter nuu vau arvas advised td tw to conio come back at a later date late invariably ahe she failed to come back though a few days day latr these hoople letters sa eay ing ng that they were considered ly to the polish people and there fore be put on the unfriendly list ad ver that is secured b blackmail ing tactics I 1 believe belongs to the i I 1 ciack lack r clas and that is one form of advertising quack recently A it Il booster ooster club promoter came to perry and antl put on saturday matinees ITO secured BI al proximately tion from the business men and gave give the 06 theatre owner 80 or at the rate of 10 for each matinee A limited num ber her of tickets was supplied each bus busl ness man and when the supply was ex hansted ho he was obliged to go to the me tion picture man and get some of the used tickets each ticket was supposed to be given with a dollar purchase hut iut the first day ome some of the mere haats I 1 be gan giving then thern away promiscuously and inside of three weeks week no n 0 one was satisfied the promoter le left f t it town 0 be fore the first matinee and ad t there h ere was no redress there was in cash taken from advertising budgets and many merchants were disgruntled over the ai al lebed advertising value of the scheme and ind look nith scepticism on or legitimate newspaper advertising within Vi thIn the pant past reek another me tion picture advertiser has been in perry selling advertising space in a clock picture which h is displayed at the picture house each night tor for one and one halt half minutes each business man ll 11 n is allotted an houra hours space on the clock cloe k with the privilege of changing his ad ver once a month this costs him 35 33 a or in other words the pro to I 1 motif left town with witt r m anu nus A the theatre figuring theatre expense ie Is open nights a year the local busi busl ties ness me k paid ut at the rate of st a nn min ute for or th their air screen sereen advertising itonia only yesterday a direct by mall mail man approached bed local oca business men lie ile strongly advocated eliminating neida per advertising and nd sending out letters from syracuse Byra Syra euse each week tle initial tout cost was 63 65 but whan hn a local began to figure a little cure ovre tl tf ro ehly it found that letters a w WP k mem theat 2 6 a week potage postage ther wie wis an extra coet cost for stationery and then a service charge wa was to be madei kt t the of the yen the cost would haie app approached cached it inether other type of adi advertising er quack la is the ie promoter who cornea comes to a village to put on an a bome talent play plat or show an I 1 insists on a program with ad ver ter space for local merchants merch nut the advertising not anly pay pays the cost coe of the programs but also ia to figured hiah enough to cover most of the local ex vc pense so the promoter may lea leave leaa a tonn 1 with his share of the net pretty dote close to ner er beit cent he ile 14 i an adv quack w wio 0 tabra takes thousand thou of dollar out of the pockets of legitimate pub ushers lishers each year bdeau became e be he his hi advertising alver alter not for the value it rives gives but as a means mean 8 of 1 paving expenses another typo type of advertising quack la Is the man who goes a arouni roun I 1 with a hun dred and one different kinds of 0 nov cities uch such as rate cards for hotel rooms local directories booster write upa upi pr bulum cluba clubs foreign lan language write writ euls ui the free write up man etc t and not leat least of nil all the big nationals nationale nati national onale li ad vertiner verti erti eer sers who send their display a alver lver thing to the magazines ma gannes and their free copy to the ho newspapers there ate basis cf f thes quacks ami and they are ply tog their trade dally you know then them and the public recognizes them 11 |
