Show CAUTION BUT MOT NOT TIMIDITY herbert erbert I hoover Itt lover secretary of commerce gives sound advice in ill summing mining au up tho the manner in ia which ve ive hold onto thit th most encouraging note in hie his remarks of lies ties in the fact that so astute an oil economist afaga without yit Nt hout qualification that prosperity is with iri that it can call be reserved and that the existing business condl condi conditions tiona ore are not in ut any senad comparable with the wasteful boom conditions ot of 1920 V IV secretary ecret ary hoover calls calli for caution for confidence for courage and marks emphatically the dif jere abuce CC caution and tim fim edity thia this is a ii warning var ning hat that might well bo be taken to heart by every local merchant in fit the land can cau tion indans means sound buying and courado demands a realization that can be marketed ho he points out that efficiency in production has hak increased from 10 to 15 per cent per capita since tho the period immediately preceding the ii ar mathematically it means that america could supply each person the same of commodities consumed ten scars ago and yet lay off people from work the answer is greater coil o 0 which in turn means m cans that the selling efficient ij must oe be brought to measure to the standard of increased productivity y the live courageous and progressive 1 merchant has sound prosperity before him clayton clay ton mo mo watch man |