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Show ALERT RADIO DEALER LEARNS Not Only Stocks His Shelves With Goods, but Takes Lessons -in the Art. Besides stocking his shelves, the progressive merchant in radio Is also employing some of the summer In replenishing re-plenishing his mental supplies of radio Information. The taking of courses In the art, either by mail, or through the very convenient form of carefully prepared pre-pared lessons in a magazine, or from a competent instructor, Is highly desirable, desir-able, says Radio Merchandising. The business part of radio Is going more nnd more Into the hands of men who have basic knowledge of electricity and telephony. This, then, is the season sea-son for stock-taking, not only of the contents of the show cases, but brain pans. Many alert merchants are employing employ-ing themselves with diligence along these lines, because they realize more and more that from now on the trade will go to the dealers who can provide service vitalized by actual knowledge. When the vendor Is thoroughly grounded ground-ed in the art he need have no fear of summer doldrums nor of static of any kind, commercial or mental. The calling of radio merchandising Is a foe ' to Inertia In every form. |